Chapter 1 - What is a Niche Market? - Are You In It To Win It

message-board software, just like a blog system, that will be fairly easy toset up.With niche marketing, some niche topics will be a good place to drop in abulletin board and others won't. Remember that your target audience,because they occupy a niche, are passionate and devoted to the topic andwill then have something to say about it. The pros and cons of visitor-drivencontent:Pro• Your visitors supply you with content for free!• Once you get the site promoted, it can take off and become a popularcenter of the culture around your niche. Stimulating debate, helpfulpeople answering each other's questions - it can be quite fun at times,as you engage your visitors in this shared experience.• You may be able to charge membership in some scenarios.• Once you set up a good system, it practically runs itself. You can havea peer-moderation system, for instance, so that the members cancontrol undesirables.Con• Security risks - are you ready to protect yourself from identity theft,PHP injection attacks, attempts to hack into and take over your site?• Spam - to allow the public to comment is to fight constantly withspammers. Boy oh boy, if you haven't had experience with this, it is aconstant hassle! Not a week goes by that some idiot doesn't comealong trying to exploit your web site for a free ride for themselves.• Flamers and trolls - problem visitors who are just there to start a fightand cause trouble. About the 25th time you see two duelists cussing