Chapter 1 - What is a Niche Market? - Are You In It To Win It

you get to the purchase point, the item being purchased must have its ownpage. The stimulating content on the rest of your site belongs someplaceelse and out of the way. But the rest of the site should be easy to navigateto and from, particularly the other products, so there's usually a side bar orfooter. Other links provided usually include "contact us", "testimonials","security policy", and the other links you're familiar with from seeing onlinestore-fronts.At the very least, most online storefronts will include:19. Headline - a short introduction, usually just the product's name.20. Sales pitch - your call to action, informing the buyer why this is theproduct that they need.21. Feature list - A list, usually bulleted, telling the buyer about all thefeatures of the product.22. Credentials - Guarantees, testimonials , or any assurance to the buyerthat the product works as claimed. Kind of optional depending on theproduct. If it's won awards, list them. If you have happy formercustomers who use your product and you can link to them, do so here.23. Order button - the equivalent of the cash register in a physical store.Usually identified by a shopping-cart icon or a button labeled "buy","check-out", "order", etc.As with anything else, you can either design the page yourself or hire a handto help out. The thing to remember is, the sales page should be simple andsparse, and that way it's easy to do. You can have a few simple graphics ordecoration, but it's really not necessary. Almost everything in the list youcan do yourself, with the exception of the order button/shopping cart. Andwith that, there's pre-packaged software to help!