Chapter 1 - What is a Niche Market? - Are You In It To Win It

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The basic strategies of Internet niche marketing really do not vary drasticallyfrom the basic strategies used to market offline. In both cases the bottomline is the investor needs to develop a strategy for reaching a targetaudience and then entice members of this audience to perform a desiredaction. Sometimes this action is purchasing a product or service while othertimes it may simply be viewing a website, clicking on an advertisement orperforming another specific action.Driving Traffic to a WebsiteFor many Internet marketers the first step in their marketing strategy is todrive traffic to their website. One of the most effective ways to do this isthrough search engine optimization (SEO). SEO is a practice in whichwebsites are designed and content for these websites is written in a mannerwhich makes search engines believe the website is valuable to visitorssearching for particular keywords. The relevance of optimizing a website forparticular keywords is that visitors who search for these terms are likelymembers of the target audience.Each search engine uses a unique algorithm to determine the worth ofparticular websites relevant to keywords and returns results ranking thesewebsites accordingly. This is significant because Internet users arecategorically looking for information quickly. They also tend to rely on searchengines to rank websites accurately and are much more likely to visitwebsites which are on the first page of results when they search for aparticular word or phrase. Websites which fall on the second page may bevisited but those further on the list are not likely to generate much trafficthrough search engine results. Search engine algorithms consider a numberof factors when ranking websites. Some of these factors include keyword
density, META tags, ALT tags, keyword prominence, inbound links andprevious traffic. SEO is a complicated process with no guarantees forsuccess. Many who profit from increased traffic to their websites are wise toemploy consultants to properly optimize their websites.SEO is not the only way to drive traffic to a particular website. Anotherpopular option is to actively participate in trade related forums. These arecommunities where those who share particular interests congregate to shareideas, ask questions or just chat. Providing insightful commentary on thesemessage boards and including a link to your website in your signature is oneway an individual can drive additional traffic to his website. It is important toremember this should not cross the line to spam. It is acceptable to includea link in your signature if you are contributing appropriately to theconversation but incorporating a link without a valuable comment may beconsidered spam.Converting Website Visitors to CustomersIncreasing traffic to a website is only half the battle when it comes toInternet marketing. Ideally those who are visiting the website are membersof the target audience. This won’t always be the case but if care was takenduring the previous step most of the visitors should have an interest in thewebsite. Now that this is accomplished it is time to utilize the website tomarket directly to the members of the target audience. This can be done in anumber of ways and is largely dependent on the goals of the marketer. Profitthrough a website is usually accomplished in one of two ways. Thesemethods are enticing visitors to purchase a product or service and enticingvisitors to perform a desired action such as clicking on an advertisement.
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Easy Niche RichesChapter 1 - What i
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Easy Niche RichesChapter 1 - What i
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Finally learning about Internet nic
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Customers who are loyal to Chevrole
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contrary to their beliefs. Check ou
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to the ship. This lines plays on th
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could say that the chart is the bev
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The consumers will recognize your l
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To start out, we'd better lay down
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Thus, the other three rules follow
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on their car. The first Seattle tee
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on the subject. I'm temped to print
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Believe it or not Internet niche ma
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Now that we've had our starry-eyed
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save to a file. What you do with th
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Clusty (http://clusty.com/)Dogpile
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Squidoo (http://www.squidoo.com/bro
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and patches, put up a banner ad fro
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density that is guaranteed to produ
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Page 43 and 44: The Thrill of the HuntBack in Chapt
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Page 47 and 48: and kicking somewhere else. Conside
Page 49 and 50: 5. Low Supply: very few people have
Page 51 and 52: Chapter 5 - Deciding your Profit Mo
Page 53 and 54: Manga is a form of Japanese comic o
Page 55 and 56: This is the classic website support
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Page 61 and 62: Vincent Flanders' Web Pages That Su
Page 63 and 64: All of these methods taken together
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Page 70 and 71: message-board software, just like a
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Page 76 and 77: Remember in the first part of this
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Page 84 and 85: Chapter 8 - Selling your Product On
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Page 96 and 97: "Sig" stands for "signature". Almos
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Page 100 and 101: Actually, keep doing all of the abo
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Page 104 and 105: elevant to the content of your webs
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Page 108 and 109: CopyBlogger(http://www.copyblogger.
Page 110 and 111: Well, you have the web space, you m
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Page 116 and 117: Internet marketing resourcesPrivate
Page 118 and 119: • Step-by-step advice for startin
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Chapter 1 - What is a Niche Market? - Are You In It To Win It

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