Chapter 1 - What is a Niche Market? - Are You In It To Win It

office some time and notice that you can hardly miss the cubiclebelonging to the pet fancier!One big point we must make, here: you do not need to be your own writer,artist, web designer, or anything else to create these products. You caninstead go to any of the many online freelancer sites on the Internet andhire writers, artists, designers, and so forth by the job or for a steadystream of work. We'll cover some more of this in detail in later chapters. Butnow that I've pointed that out, you might even think of hiring a programmerto design software affiliated with a niche. Maybe a game themed around theniche (good idea for manga!), or a useful tool such as a database for recordkeeping(coin collectors spend a lot of time sorting and categorizing theirpieces!).In fact, the model of being the webmaster and hiring online freelancers to dothe grunt labor is about the most common way that the Internet doesbusiness, at least as far as the Internet entrepreneur is concerned. The cycleis usually: the webmaster buys up sites, researches topics for businessmodels on these sites, then parcels out the work to freelancers and puts thatwork on the site, then leaves the site to grind out money by itself while theymove on to the next site. This goes with the idea of having many nichetopics adding their steady percentage together into your bottom line. Andbusiness brains and creative brains are seldom strong in the same person.Creative people tend to have gobs of talent, but little idea how to sell it.Business people have the sales savvy to know what to sell and how, but lackthe creative talent to make it happen. This isn't always the case, but it's howit works out more often than not.The Content Model