Chapter 1 - What is a Niche Market? - Are You In It To Win It

that they're bowled over that they can get what they wanted from you.Word-of-mouth will also go far in a niche.Some general things to keep in mind while composing niche-focused salescopy:• Jargon! Most every niche has its own jargon. These might be wellwornacronyms, terms that have sprung up, and dozens of little wordsand phrases that mean something only within the niche. Pick this upand learn it well. Don't overuse jargon, but do work it in where itwould be authentic.• Don't sound generic. You should be tailoring the sales pitch for eachniche product. It should not sound like it came from a generaltemplate.• Provide a cozy feeling of community. Talk like one of the tribe; hintthat you and your potential customer are united in a common interest,excluding the outsider who don't "get it". Whatever you do, don'tmake it phony, but if you can do it authentically, it will give your pitchthat much more pull.All of the above will go on top of the standard sales pitch technique. Therest, common to all markets, still applies here:1. Theme - Being only the most critical factor in the success of any salesspiel. Because the theme runs like a thread throughout the copy,building excitement in the product, inducing the desire to buy.2. Structure - If you don't know the general sales structure, go readsome ads. I'll wait right here until you get back. OK, it's obviously nothard, is it? Introduce it, announce that you're going to take thisopportunity to tell you about a great new product, show why they