DOST 7 SET-UP Product Catalogue - DOST 7! - Department of ...

Bohol Quality Pastries
A Taste Preserved, From The 50s
To The Present
In Bohol, when one talks about ethnic foods, it is inevitable that the family name, Pernia, stands out.
Tajada and Kinatloan are the famous products of Bohol Quality Pastries, one of the well-known native
pastry shops. The shop uses the same old recipes formulated by the great grandparents of the Pernias,
dating back to the 50s.
Tajada is a Spanish term meaning “to slice.” Tajadas
are non-sweet, thinly and evenly sliced, crispy bread
which is best eaten with coffee or dipped in coffee before
it is eaten. Kinatloan is commonly referred to as
“bracelet cookies” or “doughnut cookies” because of
its appearance, having a hole that is bigger than that
of a doughnut but big enough to fit a child’s arm. This
can also be described as a local bagel with chocolatehill,
sized-shaped crowns. Thus, Kinatloan is also
referred as “30 crowns.” However, over the years,
the size decreased until its present, small bracelet
shaped size.
Trained and worked as a nurse, Ernesto Pernia
never envisioned that he will continue the legacy
that his great grandparents of the Suarez and Rocha
families started. Coming from a family of seven, no
one seemed interested to undertake the task.
Ernie, however, is no stranger to baking. Since high
school, he learned the basics of the craft through
hands-on training from his father. Later, he became
knowledgeable in marketing, collection and bookkeeping.
In 2003, Ernie took over the management of the
family business from his father and started with four
workers. Since there were no standard measurements
used in the baking process, Ernie’s first goal was to
standardize the recipe. Together with this, was his
desire to give a corporate look to the packaging of the
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DEPARTMENT OF SCIENCE AND TECHNOLOGY VII
Product Catalogue 2011
products. Another concern was marketing these to a
wider range of its intended market and clientele.
By joining Bohol Profoods, an association of food
industries in Bohol, Ernie believed that their products
will have better exposure. Indeed, Bohol Quality
Products were among those displayed in trade fairs
and exhibits and among the few that qualified for the
International Food Exhibit Fair in 2008. That year’s
theme focused on ethnic food.
Not only did the products gain exposure. Partnerships
were likewise established. Through the association,
Ernie learned about DOST’s program for small
enterprises. In 2007, Bohol Quality Products availed
of SET-UP. Initially, technical assistance was provided
in the repackaging of the product to give it a more
attractive, historical look. The year after, a study was
conducted to determine improvements that could be
made to increase production and efficiency. SET-UP
funds were released in 2009 for the purchase of a
bread slicer, a bond sealer, mixer and stainless tables.
This set of equipment was designed to upgrade the
processing technology, thus, increasing efficiency,
production and sales.
With this upgraded technology, production increased
by 40%. Rejects due to spoilage and breakage were
reduced to only 2%, from an original 20%.
Product shelf-life increased to at least a year;
previously, it was six months. Ultimately, sales
increased
by 40%.
Prior to SET-UP, one production batch consisting of
70 packs of Tajadas is completed in two days. But
with SET-UP, five production batches consisting of
350 packs per batch can now be completed in one
day. Cuts are now standardized unlike in the past
where slicing is done manually.
While sales have peaked, the economic crisis in the
country affected the business, just like all the rest.
But this did not discourage Ernie to innovate. Snack
packs designed for kids have been made available
in 2010. For now, while the business is slowly picking
up, prospects are bright with the noted rising influx
of tourists in Bohol. Exporting the product also
remains a big possibility.
With cinnamon or squash? With free corn coffee?
Or, a Tajada chippy?
The best of Tajada is yet to be tasted.
Bohol Quality Pastries
E.K. Inting St. Mansasa District
Tagbilaran City, Bohol
Mr. Ernesto Pernia
Proprietor
Tel No: (63)(38) 412 5502
Mobile : 0919 809 3537
Email: bohols_quality_pastries@yahoo.com.ph