2007-2008 Undergraduate Academic Catalog - Plymouth State ...

BusinessBU 4250 Marketing Management 3Marketing Electives – complete three of the following: 9BU 3050 Special Topics in MarketingBU 3230 Sales ManagementBU 3320 E-CommerceBU 3370 Advertising and Promotion ManagementBU 3600 Corporate Public RelationsBU 4440 Global MarketingBU 4600 Business Internship (three credits)BU 4910 Independent StudyEC 2550 Macroeconomics (GACO) 3EC 2560 Microeconomics 3EC 3580 Managerial Statistics 3Mathematics Foundations – complete one of the following: 3MA 2200 Finite MathematicsMA 2490 Applied Calculus IMA 2550 Calculus IQuantitative Reasoning in the Discipline Connection –complete one of the following: 3BU 2240 Business Statistics (QRCO)MA 2300 Statistics I (QRCO)General Education:EN 1200 Composition 3IS 1111 The First Year Seminar:critical Thinking and the Nature of Inquiry 3CTDI Creative Thought Directions 6PPDI Past and Present Directions 6SIDI Scientific Inquiry Directions 6–8SSDI Self and Society Directions 6WECO Wellness Connection 3Electives 21–19122Recommended Course SequenceCheck all course descriptions for prerequisites before planningcourse schedule. Course sequence is suggested but not required.Year OneCreditsEN 1200 Composition 3IS 1111 The First Year Seminar:critical Thinking and the Nature of Inquiry 3MA Mathematics Foundations 3BU 1100 Business Computer Applications (TECO) 3BU 2450 Principles of Marketing 3BU 2480 Business Law 3EC 2550 Macroeconomics (GACO) 3CTDI Creative Thought Directions 6PPDI Past and Present Direction 330Year TwoCreditsBU 1150 Financial Accounting 4BU 2260 Management Accounting 4BU 2290 Organizational Communications (WRCO) 3BU 3340 Consumer Behavior 3EC 2560 Microeconomics 3PPDI Past and Present Direction 3SSDI Self and Society Directions 6QRCO Quantitative Reasoning in the Disciplineconnection 3WECO Wellness Connection 332Year ThreeCreditsBU 3210 Financial Management 3BU 3240 Information Technology 3BU 3300 Operations Management 3BU 3360 Marketing Research 3BU 3420 Organizational Behavior (DICO) 3BU Marketing Electives 6EC 3580 Managerial Statistics 3SIDI Scientific Inquiry Directions 6–8elective 2–032Year FourCreditsBU 4220 Administrative Policy (INCO) 3BU 4250 Marketing Management 3BU Marketing Elective 3electives 1928Total 122Business Administration Minor18 creditsThe Business Administration minor is designed to provideliberal arts majors with fundamental business knowledge.A student who has completed this minor is qualified toapply for the Plymouth State University Masters in BusinessAdministration (MBA) program without further prerequisites.CreditsBU 1500 Financial Reporting and Analysis 3BU 2450 Principles of Marketing 3BU 3420 Organizational Behavior (DICO) 3EC 2000 Survey of Modern Economics 3Complete two of the following, one of which must be at the3000/4000 level: 6BU 1100 Business Computer ApplicationsBU 2290 Organizational CommunicationsBU 2480 Business LawBU 3180 Human Resource ManagementBU 3240 Information TechnologyBU 3320 E-CommerceBU 3340 Consumer BehaviorBU 3390 Personal Finance and InvestmentBU 3410 Labor and Employment Law for ManagersBU 3560 Land Use Law and DevelopmentBU 3720 Career Development (INCO) (WECO)102 Plymouth State University Academic Catalog 2007–2008