2007-2008 Undergraduate Academic Catalog - Plymouth State ...

gramming, the assignment model, the transportationmodel, the economic analysis of thefirm, inventory and production models, PERT/CPM, waiting lines and simulation. Effectiveuse of the computer is required. Springs.Prerequisite(s): BU 2240 or MA 2300.BU 3200 Business and theEnvironment 3 creditsBusiness has caused many serious environmentalproblems. Alternatively, one couldsuggest that without business support for environmentalimprovement, we would be facedwith continuing adversarial situations withthe possibility of future backlash. The courseis meant to be cross-disciplinary including theperspectives of business, the social sciencesand science. Falls. Prerequisite(s): junior status.(INCO)BU 3210 Financial Management 3 creditsFinancial analysis, planning and control techniquesfor large and small businesses. Includespresent value concept, ratio analyses, shortterm,intermediate and long-term financingapproaches. Falls and Springs. Prerequisite(s):BU 1150, BU 2260, (BU 2240 or MA 2300).BU 3230 Sales Management 3 creditsTeaches sales management’s fundamentalprinciples of administration, selection, training,compensating, supervising and stimulationof sales personnel. Emphasizes salesplanning, determining sales and marketpotential, budget preparation and establishingterritories and quotas. Also the analysis of salesoperations and evaluation of sales people’s productivityand effectiveness. Case method used.Falls. Prerequisite(s): BU 2450.BU 3240 InformationTechnology3 creditsAn exposure to contemporary issues relatedto the management and use of emerginginformation technology. Includes hardware,software and systems overview, exposure tobusiness applications, micro applications,database and communication concepts. Fallsand Springs.BU 3260 Tax Assistance Institute 1 creditIn the Tax Assistance Institute, students aretrained to provide a community service of freetax assistance to lower income, handicappedand non-English speaking taxpayers. Studentswill establish and operate a VITA program inthe university community. This involves securingcommunity sites, scheduling volunteers,arranging publicity, securing necessary taxforms and supplies, coordinating the effortwith the local IRS VITA coordinator and providingtax assistance. These responsibilitiesare delegated among those participating inthe course. All students are required to volunteerfour hours per week for 12 weeks andcomplete a paper summarizing their experience.May be repeated for credit once. Springs.Prerequisite(s): BU 3170.BU 3300 OperationsManagement 3 creditsConcerned with planning and controllingthe use of people, materials, technology andinformation required to accomplish the objectivesof a business concern, be it large or small,manufacturing or non-manufacturing. Topicsinclude: product and process design, scheduling,program evaluation and review techniques(PERT), work standards and quality assurance.Emphasis is on problem-solving and decisionmaking.Falls and Springs. Prerequisite(s): BU2260, MA 2200, (BU 2240 or MA 2300).BU 3320 E-Commerce 3 creditsMarketing in the 21st century provides manynew and unique challenges. Explores theopportunities of marketing and distributing ofproducts and services via e-commerce. Classesfocus on defining electronic markets and newbusiness in the fast-moving industry. Exploreson-line catalogs, e-malls and web development.Falls and Springs. Prerequisite(s): BU 2450.BU 3340 Consumer Behavior 3 creditsA study of the consumer decision-makingprocess and the role of the marketing manager.Interprets current studies in consumerresearch and discusses various marketingimplications. Areas of discussion includeimage management, brand loyalty, productpositioning, consumer reaction to personalselling and advertising concepts. Falls andSprings. Prerequisite(s): BU 2450.BU 3360 Marketing Research 3 creditsThe scope, importance and organization ofmarketing research. Studies applications,procedures, situation analyses and informalinvestigation. Planning the formal investigation;gathering data; tabulation and analysis;interpretation; report preparation; applicationand follow-up are subjects of study. Falls andSprings. Prerequisite(s): BU 2450 and (BU2240 or MA 2300).BU 3370 Advertising and PromotionManagement 3 creditsA study of the function(s) and role of promotionstrategies in the context of the marketingconcept. Primary emphasis is placed on therole of advertising as a strategic variable inexecuting a marketing plan. This emphasisencompasses an understanding of the managementfunctions of organizing, planning,implementing and controlling an advertisingprogram. Case method is used. Falls andSprings. Prerequisite(s): BU 2450.BU 3390 Personal Finance andInvestment3 creditsPersonal money management for both nonbusinessand business students. Non-mathematicaland practical. Objective is to providebackground for spending and investing wisely.Topics include: budgeting; tax planning; credit;automobiles and home appliances; housing;insurance, including life and health; investments,including common stocks and mutualfunds; estate planning. Falls and Springs.BU 3410 Labor and Employment Law forManagers3 creditsA study of employment and labor law and itsimpact on the human resource managementpractices of companies. Specific labor lawareas to be covered include the developmentof unions and labor law in the United States,the unionization process, unfair labor practices,collective bargaining, the enforcementand administration of the labor contract, therights of union members and public sectorlabor relations. Employment law areas to becovered include equal employment opportunityand current discrimination laws, occupationalsafety and health, retirement incomesecurity, fair labor standards, employee welfareprograms and common law employmentissues. Falls and Springs.BU 3420 Organizational Behavior 3 creditsAn analysis of human work behavior at theindividual, interpersonal, team and organizationallevels. Emphasis is on the developmentof interpersonal competencies to allowindividuals to effectively work as managers orprofessionals in the rapidly changing, teamoriented,culturally diverse and technologicallyintegrated global climate facing modern organizations.Includes topics such as personalityand attitudes, perception and attribution, motivation,communication, work stress, group andteam dynamics, leadership, decision making,quality, ethics, job and organization design,conflict management, organizational cultureand politics, and organizational change. Variedclassroom approaches include lectures, cases,team projects, presentations and other experientialtraining techniques. Falls and Springs.(DICO)BU 3530 Real Estate Investment andFinance3 creditsExamines real estate as a vehicle for profit. Thetheory of value and the methods to evaluate valueare learned so as to allow entry into banking, orprivate or institutional investment. The gatheringof data and establishing investment criteria,tempered by risk analysis and the constraintsof available financial resources, forms thefocus of the course. Students investigate actualinvestment opportunities. Falls and Springs.Prerequisite(s): BU 2260 and EC 2560.CoursesPlymouth State University Academic Catalog 2007–2008 243