2007-2008 Undergraduate Academic Catalog - Plymouth State ...

CoursesBU 3550 Investment Principles 3 creditsInvestment fundamentals. Objective is to providebackground for intelligent and rationalinvestment decisions using the risk-returntradeoff. Topics include: sources of financialinformation; operation of financial markets(including options and futures); and analysisof common and preferred stocks, governmentand corporate bonds, money market securities,mutual funds and other financial instruments.Falls and Springs. Prerequisite(s): BU 3210.BU 3560 Land Use Law andDevelopment 3 creditsAn exploration of the process by which the usesof real property are changed and the mannerin which the Constitution, legal controls andeconomic environment impact upon the potentialfor exploitation. An in-depth examinationof the citizenry in their various roles and constituenciesinteracting with the diverse groupof professionals involved in the planning anddevelopment process. The decision criteria andprocess used in the developer’s production systemsare compared and contrasted with theaesthetic, ecological, social, ethical and utilityconcerns of the community, region and state.When possible New Hampshire Statutes andcase studies are used. A written feasibility analysisis required. Perspectives integrated: GLOB,HIST, PHIL, SPSY, TECH. Falls and Springs.Prerequisite(s): junior status. (INTG)BU 3600 Corporate PublicRelations3 creditsDeals with public relations practices in thecorporation through a combination of theoreticalknowledge and practical applications.Specific objectives include: emphasizing theimportance of effective writing skills in publicrelations; stressing the function of publicrelations in the marketing mix; teaching thebackground and theory fundamental to soundpublic relations practices; providing studentswith an opportunity to develop public relationsstrategies and produce supporting promotionalmaterials. Visiting public relations practitionersand field trips complement the classroomexperience. Falls and Springs. Prerequisite(s):BU 2290 and BU 2450.BU 3720 Career Development 3 creditsAn examination of the nature of work in contemporarysociety from the standpoint of theindividual’s experience in balancing life andcareer pursuits. Includes (1) an overview ofoccupational opportunities in the context ofpersonal as well as organizational needs andexpectations; (2) self assessment and developmentof a personal career plan; and (3) anexamination of the latest approaches to the jobsearch, including the Internet, for success intoday’s competitive, information-based economy.Perspectives integrated: GLOB, HIST,PHIL, SPSY, TECH. Falls and Springs; alsoWinterims and/or Summers. Prerequisite(s):junior status. (INTG)(INCO)(WECO)BU 4040 Commercial Law 3 creditsApplies the basic knowledge obtained inBusiness Law to compare the common law tothe Uniform Commercial Code. Sections 1, 2, 3,4 and 9 of the Uniform Commercial Code arecovered using case studies and moot court exercises.It also involves an analytical study of theconcepts embraced in the law of partnerships,corporations and other business organizations.Springs. Prerequisite(s): BU 2480.BU 4090 Current Topics inBusiness3 creditsTo allow students to cover special topics notnormally covered in depth in other businesscourses. Students may repeat this coursewhen offered under a different topic title.Occasionally.BU 4100 Accounting InformationSystems3 creditsEffective control and audit of business informationprocessing systems using computers.It may be considered as a basic introductionto computer control and audit techniquesfor students versed in principles of business,computer technology and accounting. Falls.Prerequisite(s): BU 1150, BU 2260, BU 3120.BU 4120 Advanced Accounting 3 creditsApplications of accounting principles to specialproblems in different forms of businessorganization: partnerships, consolidations,installment sales, consignments. Springs.Prerequisite(s): BU 1150, BU 2260, BU 3120.BU 4150 Auditing3 creditsPrinciples and procedures of investigatingfinancial statements and underlying records.Types of audits, responsibilities and dutiesof auditor, audit standards, audit programs,internal control, auditor’s report, ethics. Falls.Prerequisite(s): BU 1150, BU 2260, BU 3120.BU 4200 Training andDevelopment 3 creditsFocuses on the training and developmentcomponent of the human resource managementfunction. Students develop competenciesin planning, designing and deliveringtraining programs. Topics include needsassessment, training objectives, adult learningtheory, training plans and methods, presentationalskills and training evaluation. Springs.Prerequisite(s): BU 3420.BU 4210 Auditing Practice 1 creditA practical application of auditing theorythrough a simulation of field experience. Falls.Prerequisite(s): BU 3120 and BU 4150 (may beconcurrent).BU 4220 Administrative Policy 3 creditsObjective: to help students integrate and applyknowledge obtained in previous businesscourses. Seminar approach. Case studies ofproblems in administration of business enterprises,including both new and establishedoperations. Point-of-view stressed is seniorlevel management responsible for policy-makingfunction. Additional course fee required.Falls and Springs. Prerequisite(s): BU 2260,BU 3210, BU 3300; junior status. (INCO)BU 4240 OrganizationalDevelopment 3 creditsTechniques of implementing planned changein organizations, based upon behavioral scienceresearch. Consideration of the natureof organizational change, problem diagnosis,intervention strategies, dealing with resistanceto change and program evaluation. Techniquesto be discussed include survey research, managementby objectives, sensitivity training,team building and others. Falls. Prerequisite(s):BU 3420.BU 4250 Marketing Management 3 creditsThe role of the marketing manager in consideringthe following areas: the consumer, theproduct line, pricing, advertising and promotion,marketing information, distribution,wholesaling and retailing, the law, the relationshipto the production and finance areas. Casemethod used extensively. Falls and Springs.Prerequisite(s): BU 2450, BU 3340, BU 3360;senior status.BU 4260 Interpersonal Relations 3 creditsA cognitively and experientially based coursedesigned to develop crucial managerial skillsrequired for success in the diverse and dynamicglobally integrated contemporary workplace.Includes (1) a review of conceptual materialdesigned to facilitate the understanding ofeffective interpersonal behavior under conditionsof uncertainty as well as competingand/or changing goal orientations in modernorganizations; (2) self assessment, solicitationand evaluation of feedback regarding theeffectiveness of student’s current managerialbehavioral skills; and (3) development of a comprehensiveassessment of personal strengthsas well as goals for improvement in the areasof professional and managerial communicationand influence. Topics include such areasas communication, listening and feedback,team building and employee development,problem solving and decision making, conflictmanagement, motivation and performance244 Plymouth State University Academic Catalog 2007–2008