WORLD MUSIC

loyalty with their public thanks to sharp and renewed programming, these festivals are like "shopwindows", where booking agents come to track down the artists which they will want to schedule in thefuture. Seven of them are a part of European Forum of Worldwide Music Festivals and are excellentrelays in France for European operators.3.5.3 VENUESAccording to the information collected by the Irma, a circuit of about 500 venues welcomes concerts oftraditional music and world music, on the French territory. Approximately half have a capacity of lessthan 400 places, and 160 have a capacity included between 400 and 1200 places. About 350 associationsprogram concerts there. We observe even at present a phenomenon of specialization openly posted bycertain places except big cities, as the Espace Prévert “ Scène du Monde” of Savigny le Temple near Parisand Le Nouveau Pavilion “Scène de musiques traditionneles” in Bouguenais near Nantes.• tips:To organize artists' scenic performances in France, it is advisable to:- Track down festivals and venues programming the musical genre of the artist- Take into account the fact that the programming of the cultural municipal places or "national stages " isestablished for the "season" (September to June) generally 6 to 12 months before the start of the season- Get closer to French professional structures susceptible to organize the trip, tour and the promotion ofthe artist in France3.6 THE MEDIAIt is strange to notice the little place granted to world music by the French media, in spite of the interestconfirmed by a public, consumers of gigs, and discs.3.6.1 AUDIOVISUALWhile the French-German public television channel Arte had played a pioneer role at the beginning of1990s by programming"Mégamix”, weekly broadcast dedicated to world music subjects, today things arevery different. There is no television meeting for the lovers of world music, not even on the music channelof cable Mezzo-Muzzik … Certain radio meetings remain in the public service, on France Culture andRadio France International, and the audience remains restricted. On the other hand, FIP, whose musicalprogram is continuous and diversified, turns out, in terms of promotion, as one of the best radio partnersfor music labels of world music. It is still on certain thematic radios, such as Nova, and community radios,as Beur FM or Radio Latina, broadcasted in several regions of France, that one can find the best relays forworld music. Numerous regional radios have their specialized radio shows, which are good promotionaltools in big French cities. The label "national stage", created in 1992, by the Ministry of Culture, applies to more than 60 venues that are in charge of promoting the artisticproduction in the dance, music and theatre fields.France Export Handbook–World Music