domain of jazz / blues (approximately 4 %). This tendency, which asserted itself gradually over a periodof ten years, is connected to the increasing implication of major companies. By applying to world musicartists the same strategies of development and marketing as for pop / rock artists, majors gave them alaunch identical to that of international celebrities. They played on the phenomenon of "block-busters" in amarket that had only rare examples of it, until the mid 1990s. In case of success, independents labels canbe relieved by majors. But it is noticeable that specialized labels that are subcategories of majors, rarelyshow a vocation for the discovery, nor for the development of artists, long term.3.4.1 MAJORS COMPANIESThe euphoria that surrounded the vitality of the sector of world music, is beaten in breach in this recordcrisis, which majors are feeling quite harshly. If some artists of international caliber have the sale potentialof exceeding 100 000 copies, those whose records would sell 20 000 have difficulty today in reaching halfof the objective. Formerly ruled by contracts, the tour supports is the first victim of the budget cuts inmajors. Currently, artists are confronted with the difficulty of the renewal of their contracts, when they arenot simply returned to them. For developing artists, majors cannot envisage, in 2004, a set up of more than4000 records, which represents half or a third of the figures in 2002. From this point of view, the work of“world” labels of majors is more and more similar to that of the independent labels.Until summer 2004, in three of the French majors, BMG, Universal and Warner, jazz labels have takencharge of a part of world music productions, without having exclusiveness of them. Sony is also dividedbetween several labels, Saint George being the most specialized one. Virgin France Collective is trustedwith EMI’s world music sector, on top of its own national catalogue of products of various specializedlabels: Real World, Yerba Buena, Luaka Bop, Narada, EMI Arabia, etc.France Export Handbook–World Music
Performances 2000-2003 world music (source: SNEP)Gold Record100 000 copiesDouble Gold Record200 000 copiesTriple Platinu750 000 copies2003 Cesaria Evora,“Mis Perfumado”in 10 years & 6months, and “Bestof” in 4 years & 3months2002 • I Muvrini,“Umani” in 2months• Gotan Project, “LaRevanche delTango” in 12months• Susheela Raman,“Salt Rain” in 19months• I Muvrini, “Leia”in 51 monthsManu Chao,“Proxima Estacion”in 2 years & 3monthsDiamant1 million copies• Manu Chao,“Radio BembaSound System” in 3months2001 • Cesaria Evora,“Sao Viente diLonge” in 4 months;“Cabo Verde” in 47months• I Muvrini, “Astrada” in 8 months• Kasav, “Dife,soupape” in 71months• Cesaria Evora,“Cafe Atlantico” in20 months• Lhasa de Sela, “LaLlonora” in 42months• Yousou N’Dour,“The Guide” in 84months• Manu Chao,“Clandestino” in 38months• Compay Segundo,“Las Flores de laVida” in 8 months• Bebel Gilberto,“Tanto Tempo” in 9months2000 Idir, “Identité” in 4monthsFrance Export Handbook–World Music
- Page 1 and 2: WORLD MUSICSUMMARY3. WORLD MUSIC IN
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- Page 17 and 18: Igor SZABASON (Director) / Isabelle
- Page 19 and 20: Agnès THOMAS82 quai de la Loire 75
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- Page 33 and 34: William MUNERATO (Artistic director
- Page 35 and 36: Email : contact@tzigart.comWeb : ww
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Manitas de Plata, Urs Karpatz, Clav
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Genres : Traditional music •Terri
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Les TEMPS CHAUDS17 bd Voltaire 0100
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JOURNALISTSGérald ARNAUD25 rue Ram
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•Television : Documentaries (Arte
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Specialized in : Music from Asia an
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Fax : +33 1 43 58 62 26Email : gcas
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Quentin ROLLET (Assistant)Genres :
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David MONSOH (Product manager for w
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Sébastien NORMAND (Sales)Christoph
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Web : www.vibrations.chPierre-Jean
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Gaël HAMAYON (Press Service)Daniel
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