Mapping the Big Green Challenge - The Skills & Learning ...

Mapping the Big Green Challenge 111There are some proposals from external organisations that are targeting community buildings ingeneral within their area: a Rural Community Council, for example, with a scheme to install measures atimportant buildings in village within their area, and a development charity with a similar aim in adeprived rural area.7.6.3 Project Processes7.6.3.1 Behaviour ChangeAs this proposal category has a higher proportion of Product only projects, it is important to rememberthat the behavioural measures are applied to the subset of projects with an element of behaviouralchange, about ⅔ of the proposals (22). Overall, these were higher on Understanding and Action, withless emphasis on Values, despite the opportunities offered by an important physical resource.Chart 77 - Modes of behavioural change (action, understanding, values)Low Carbon Public Buildings compared with the average across all proposals100%90%80%70%60%50%40%30%All Practice (250 Proposals)Low Carbon Public Buildings (22Proposals)20%10%0%Action Understanding ValuesChart 78 - Modes of behavioural change (Four E’s), Low Carbon Public Buildings comparedwith the average across all proposals (practice proposals only)100%90%80%70%60%50%40%30%20%10%0%All Proposals (250)Buildings (22 Proposals)Appleby Ltd July 2009