Mapping the Big Green Challenge - The Skills & Learning ...

52 Chapter 5 - Expected Innovation Goalsproducts being developed without sufficient community engagement of the form that could affectits take-up and success. If so this would not be a problem confined to the 3 rd sector since a notedcriticism of much business-based innovation has been its tendency to rely on ‘push’ approaches andgive insufficient weight to market ‘pull’ factors.Chart 26 – Comparing Practice and Product-only with Regime / NichePractice and Product Only vs Regime / NichePractice1486539RegimeBothProductonly11354Niche0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%5.5 ConclusionsThe conclusions reached in the previous chapter through an examination of the detailed carbonreduction measures which Challengers proposed to target are reinforced by looking at proposals inthe round. Both regime and niche approaches to 3 rd sector low carbon innovation were evident andthere was a balance between proposals which focused on areas which were currently feasible (intechnical, economic or behavioural terms) and thus appropriate to wide scale take up, and thosewhich were seen to be feasible only in the near to longer term. This reinforces the view that the 3 rdsector is not making a contribution in relation to a particular type of low carbon goal but rather hasthe potential to contribute widely. In the round BGC proposals can also be seen to be aiming atsystemic change and involving a mixture of product and practice. This shows a holistic approach tothe innovation goals which can address climate change issues. The finding that systemic change ismost likely to be addressed at the community level suggests that 3 rd sector organisations are playinga distinctive role in their approach.Appleby Ltd July 2009