Mapping the Big Green Challenge - The Skills & Learning ...

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78 Chapter 7.2 – Low Carbon Zones7.2 Low Carbon ZonesGeographical communitiesas a whole44 proposalsThe aim of converting a geographical community to a lowercarbon zoneTargeting all or most people within that bounded areaA varied set of reduction measuresA varied set of activitiesFourteen per cent of all proposals (44 applications) fall into this category, which is the mosthomogenous of the Proposal Type categories. The common focus is on geographical place with theaim of showing the contribution it can make to reducing carbon emissions. The centrality of place isoften emphasised via the name of the project incorporating the name of the village or town that theChallenger intends to work with.Clearly doing something where one lives, or concentrating one’s efforts and seeing the results on ameaningful scale, are common features of community sector action on a wide range of issues. It isan approach which could be expected to provide a strong basis for engagement and action aroundexisting and new social groups which would then be able to draw in additional members or reachnew audiences via existing connections, say between parents with children at the same school orthose participating in the same leisure activity. It also provides a backdrop for comparing one’s ownpractices against those of others in a similar position which can be important for acting on normsand habitual behaviour.7.2.1 Climate Change GoalsIt is part of this approach that action will tackle a wide range of sources of carbon emission toreduce the impact of the ‘zone’ as a whole. Almost all the proposals in this type were systemic (40out of 44) and, as can be seen from the Chart, over two-thirds of these were working at thecommunity level (i.e. measures wider than just those applicable within households). It is preciselythis collection of wide-ranging action that is seen in policy documents as being needed for the UK toreach 2020 carbon reduction goals.31 of the proposals had sufficient detail to map their intentions to specific carbon reductionmeasures, and the breakdown of these measures is shown below (the comparison chart for thesample as a whole appears in Section 4.1, Chart 11). The reamining 13 did not mention specificreduction measures, but rather involved general awareness raising, or assumed that the terms‘carbon reduction’ and ‘carbon neutral’ would be sufficient to describe the range of measures theyintended to take. The main differences here with the total sample is the increased focus onresidential energy, and perhaps more suprisingly a lower focus on non-residential energy.Appleby Ltd July 2009
Mapping the Big Green Challenge 79Chart 38 - Carbon reduction goals, Low Carbon Zones, 104 measuresacross 31 proposals. Excludes proposals categorised as generalawareness measures onlyLand Use, Land UseChange & Forestry3%Waste15%Residential EnergyUse27%Agriculture and Food14%Non-residentialBuildings Energy Use13%Transport Use16%TransportTechnologies7%Combined EnergySchemes5%Drilling down to see the most popular measures:Carbon reduction measures within main carbon reduction goal categories, 123measures, 31 proposalsCount ofMeasuresInsulation measures 21Renewable heat & micro generation 18Lifestyle measures in the home (behavioural change measures) 17Transport modal shift (reducing car use) 17Lifestyle dietary changes (all involve eating more locally grown food) 15Lights & appliances (domestic products) 14Lifestyle measures, waste (recycling, re-use, reducing packaging and reducing12food waste)Heating measures, domestic (eg installing more efficient boilers) 9After residential energy use, the most popular areas is transport, specifically reducing personal caruse. None mention air flight or changing to a more radical low emission diet (eating less meat).Most mention cycling or car share schemes, and two suggest the creation of specific cycle routes.This shows a similar pattern to all proposals but with somewhat more emphasis on domestic issues.Although all the proposals in this cateogy had a Practice dimension there were cases were thesewere combined with Products and Services including setting up community energy supply schemes,local waste collection and recycling services, and shared allotments.Appleby Ltd July 2009
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