Mapping the Big Green Challenge - The Skills & Learning ...

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120 Chapter 7.7 – Low Carbon EnterprisesMuch of this analysis illustrates the difference between focussed projects, whether in the context ofa business model, a voluntary community effort or a grant funded ‘professional’ organisation such asan energy advice agency. In general there is more singularity, less openness, more product and lessbehavioural change, but there are plenty of exceptions to this general rule7.7.4 Examples to Illustrate Different ApproachesIt is very difficult to highlight different business models or funding models at this level sinceapplicants were not asked to comment on either directly at this stage (there is more information forthose that reached Round 2 of the Challenge). Indeed it requires a level of interpretation todetermine whether an enterprise model is actually intended in some cases and certainly to reachany conclusion about whether it was a viable one. For this reason we are not highlighting this aspectof these proposals. The link between this Proposal type and some of the Projects type has beenhighlighted. It may well be that some proposals would move (in both directions) across this divideover time depending on funding regimes and market factors.Instead we highlight some interesting examples that go further than most to integrate their socialand environmental goals within an enterprise model: One of the energy supply wind farm projects (Grass Roots Renewables, 355) intends to usethe commercial profit from the wind farm to promote other renewable-energy projects,biodiversity and community development, with the wider aim of developing sustainablerural communities. This project extends to peat land restoration, increasing woodlandcover, and promoting eco-tourism as a means of sustaining the area economically as well asenvironmentally. Three Green Valleys (390) has a similar model, using the profits from hydro electric power,generated by the fast flowing local rivers, to protect and restore upland peat bogs andvalley forests (carbon sinks, adding a second dimension to the carbon reduction), and toencourage market gardens and community growing schemes to provide local food. Used Cooking Oil Alliance (653), proposing the conversion of waste from prison kitchensinto transport biofuels, incorporates training courses and qualifications for its workforce inthe prisons, providing renewable fuel for the prison service and local community, andcontributing to offender training and resettlement needs.7.7.5 OverviewThe focus was on the way the proposal was intended to operate so the groups involve somecharities as well as formal social enterprises. All involved a product element and nearly half wereproduct only. They were more likely to be focused on single carbon reduction goals than theaverage. They included niche proposals focussed on energy supply and biofuels and more regimeones focused on recycling and food growing. As might be expected they had a clearer idea thanmost of how to spread their idea and often this involved a growth strategy. There was a tendencyfor proposals to be closed and not strongly networked but there were contrasting examples basedon vertical systemic ideas over the supply chain and some higher tech examples utilised technicalinput to the development of their ideas.Appleby Ltd July 2009
Mapping the Big Green Challenge 1217.8 Low Carbon ServicesFinance, advice, tools,network support, trainingprovision34 proposalsOffering a product or service that helps people to reduce theircarbon emissions in some way, either financially, by advising, bynetworking with others, or by providing products that help assistbehavioural changesProducts and services are provided free of charge to the targetaudienceService type No. ofProposalsTraining 3Finance 3Advice 7Product 3Physical network 6Web network 12Eleven per cent of all proposals (34 applications) fall into this type.Many offer to support and promote inter-personal networking as ameans of informing and engaging people with climate changeissues. Some are based on physical meetings but the majority useinternet facilities and web sites. Others propose to deliver trainingprogrammes, set up an advice service, or support otherorganisations with practical help or funding. Many are proposedby social enterprises, but the applications here differ from those inthe previous type in that they are seeking funding to provide theservice as part of their social aims, rather than to start or grow the business. In some cases theproposal combines more than one service – e.g. most of the web network proposals see this as amedium for distributing advice. The figures above show the breakdown in relation to the primaryservice offered.Providing services is a well established community sector activity taking a variety of forms from thewell established formal charities to the more local and informal approaches. In its more traditionalforms it might be seen as not having high levels of community engagement in that in terms ofassuming knowledge of the needs of the community and how to deliver them. All this seems veryfar away from the provision of say a Web 2.0 based network on low carbon living.7.8.1 Climate Change GoalsThese proposals are all primarily about supporting changes inbehaviour, so many were not specific about which range of carbonreduction measures they were aiming to address. 20 of theproposals fell into this category. Of the remaining 14, the majorityfocussed on two specific areas: energy use (either residential or nonresidentialdepending on their target audience) and transport(reducing car use). There were none focused specifically on waste orrecycling. Only one tackled multiple measures: a Rural CommunityCouncil offering support for a range of activities includingcommunity shops and community energy projects (The RuralCommunity Carbon Network, 485).One related to aviation (One World UK, 750) offering, a networkingservice to replace international travel with a form of videoconferencing and one to food (Buy Local, 713) a web basedapplication for calculating the carbon emissions associated with food purchases).Chart 87 - Low Carbon Services,proportion of proposalsinvolving practice (behaviourchange) and product-only,34 proposalsProductPractice62%Practice38%Appleby Ltd July 2009
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