Business Retention and Expansion Final Report - City of Brantford
Business Retention and Expansion Final Report - City of Brantford
Business Retention and Expansion Final Report - City of Brantford
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20Stage # 3The results <strong>of</strong> the individual surveys (330) were entered into OMARFA’s web-based survey <strong>and</strong> database instrument,Executive Pulse, <strong>and</strong> the quantifiable results have been analyzed using this tool. All quantitative results have beencaptured in this system as well. The task <strong>of</strong> entering the data was made possible through the efforts <strong>of</strong> the BR+E ProjectCoordinator, the volunteer scribes, <strong>and</strong> staff <strong>of</strong> the Economic Development <strong>and</strong> Tourism Department <strong>of</strong> the <strong>City</strong> <strong>of</strong><strong>Brantford</strong>. All those involved with this process were trained <strong>and</strong> held accountable through the signing <strong>of</strong> confidentialitywaivers.Once all the survey data was entered into the database the roll-up or aggregated data was analyzed by the ProjectCoordinator <strong>and</strong> presented during the tourism sector <strong>and</strong> <strong>Business</strong> Improvement Area BR+E Leadership Team Retreats.The input from the retreats <strong>and</strong> subsequent presentations to both the Tourism Advisory Committee <strong>and</strong> the Downtown<strong>Brantford</strong> BIA Board <strong>of</strong> Management was used by key staff members involved in this project from the EconomicDevelopment & Tourism Department <strong>of</strong> the <strong>City</strong> <strong>of</strong> <strong>Brantford</strong> as well as the Downtown <strong>Brantford</strong> BIA to create thestrategic actions for the project that are outlined on pages 69 - 90 <strong>of</strong> this report.Part BThe validation <strong>of</strong> the strategic actions that have resulted from the data <strong>and</strong> input gathered is taking several formsincluding presentations to several key stakeholders throughout the community. A formal community launch <strong>of</strong> the BR+Eproject has taken place the end <strong>of</strong> March 2008 that included the report presentation <strong>and</strong> requests for input. The reportwill then be brought forward to <strong>Brantford</strong> <strong>City</strong> Council for approval <strong>and</strong> then circulated to all survey participants, seniorlevels <strong>of</strong> government <strong>and</strong> stakeholders.It is the intent <strong>of</strong> both the <strong>City</strong> <strong>of</strong> <strong>Brantford</strong> Economic Development & Tourism Department <strong>and</strong> the Downtown<strong>Brantford</strong> BIA to utilize these strategic actions in on-going <strong>and</strong> future work plans as the community moves forward as anext step from the survey process.Laurier <strong>Brantford</strong> student, Victoria Park, downtown <strong>Brantford</strong>
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