13.07.2015 Views

Business Retention and Expansion Final Report - City of Brantford

Business Retention and Expansion Final Report - City of Brantford

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47Online ApplicationsApplication Use Prefer Importance (Very Important)Own website 80% 63% 79%On others websites 69% 44% 73%Email 95% 66% 89%e-commerce (online sales transactions) 26% 34% 63%e-commerce (online business/marketing) 23% 28% 58%Government reports/payments 36% 22% 62%Finance & accounting 45% 28% 70%Customer service 51% 41% 83%Broadening market potential 29% 22% 55%Human resource management/training 36% 25% 66%Distribution/supplier network 24% 13% 57%Marketing 41% 34% 47%Video conferencing 15% 13% 43%Video CommunicationsType <strong>of</strong> Voice Communication Use Prefer Importance (Very Important)Personal data application (PDA) 21% 22% 48%Pager(s) 13% 19% 41%Cellular telephones 73% 70% 77%Digital telephones (touch tone) 90% 56% 94%Voice over internet protocol 8% 11% 39%Others 0% 4% 0%Reasons cited for not implementing any <strong>of</strong> the technologies were:• Telecommunication infrastructure in community• Start-up cost <strong>of</strong> service• Ongoing cost <strong>of</strong> service• Privacy <strong>and</strong>/or security concerns (e-commerce)• Experience with telecommunication applications within the business• Local training opportunities for staff• Effectiveness or usefulness <strong>of</strong> the technology & potential business application unknown• Have what is needed

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