Business Retention and Expansion Final Report - City of Brantford

22Survey Sample CriteriaA critical part of the Business Retention and Expansion Survey methodology is setting the criteria for selecting the surveysampling.For the tourism sector survey the utilization of the existing tourism client database as a platform for the sample was thefoundation for the project. A great deal of work was done to qualify the contacts in the database in order to achieve asolid grouping to sample.The contacts within this database are based on business and organizations that are located within the geographicboundaries of the City of Brantford, County of Brant, Six Nations of the Grand River Territory, and Mississaugas of theNew Credit First Nations geographic areas (Please see Community Profiles, pages 10 - 12.)The Downtown Brantford Business Improvement Area utilized the current membership of the BIA along with otherbusinesses and organizations within the geographic boundaries of the downtown district. (Please see CommunityProfiles, page 13.)Survey InstrumentThis project utilized the OMAFRA Rural Economic Development secure web-based tool "Executive Pulse" to manage thedata collected.The survey questions were comprised of the following sections:• Core survey questions: (116 questions)- Company Information- Current Business Climate- Future Plans- Business Development- Business Markets- Financial Development- Workforce Development• Local Community Specific Sector:- Retail/Service (12 questions)- Tourism (26 questions)- Downtown Revitalization (31 questions)• Community Questions:- Tourism (23 questions)- Community Questions Downtown Brantford BIA (17 questions)In total the Tourism Sector survey comprised of 165 questions and the downtown district survey was comprised of 176questions. The average length of time for the one-on-one interviews to be conducted took 1.5 hours per session.Identification of Sub-Sectors for the SampleFor the purpose of the survey process the following sub-sectors where determined and used for both the tourism surveyas well as the downtown district of Brantford:1. Accommodations, Food & Beverage2. Attractions3. Retail4. Services5. Festival & Events6. Not for profit