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Business Retention and Expansion Final Report - City of Brantford

Business Retention and Expansion Final Report - City of Brantford

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82Area <strong>of</strong> Effort: Tourism <strong>Business</strong> Development (#8: Strengthening Local Economy <strong>and</strong> Jobs cont’d)Evaluation MethodsQualitative:Tracking level <strong>of</strong> service that is provided at the local level toclients; <strong>and</strong> ensuring that comments regarding the quality <strong>of</strong>life <strong>and</strong> amenities in the community are channeled to theappropriate organizations <strong>and</strong> agencies.Quantitative:Tracking <strong>of</strong> the number <strong>of</strong> clients served regarding these types<strong>of</strong> business development inquiries; the number <strong>of</strong> new jobscreated <strong>and</strong> maintained; the wage level <strong>of</strong> those jobs; <strong>and</strong> theeconomic impact <strong>of</strong> increased assessment for the community.Current ProgressA br<strong>and</strong> has been designed <strong>and</strong> implemented for the BR+E services that are provided in the local area for all promotions <strong>and</strong>marketing tools that are used for BR+E work.

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