35Local CommunityThe local community section <strong>of</strong> the survey outlines the attributes <strong>of</strong> the area that make it a desirable place to dobusiness. <strong>Business</strong>es were asked to rate a variety <strong>of</strong> factors associated with business operations, as well as comment onthe economic development program in the community.Overall, nearly two-thirds <strong>of</strong> firms (64%) know that the local community has an economic development plan, while 33%are unsure <strong>and</strong> 3% believe such a plan does not exist. Of these respondents, the vast majority (90%) believe that theplan is either being implemented effectively or do not know. Approximately half (49%) <strong>of</strong> area businesses feel that thelocal municipality is taking an adequate role in business <strong>and</strong> economic development, while 30% are unaware <strong>of</strong> what isbeing done <strong>and</strong> 21% think more can be achieved.Using a scale <strong>of</strong> excellent, good, fair <strong>and</strong> poor, firms were asked to rate a number <strong>of</strong> factors associated with doingbusiness in the community. The top five factors <strong>of</strong> doing business in the community are quality <strong>of</strong> life, support from localresidents, access to markets, access to suppliers <strong>and</strong> availability <strong>of</strong> utilities. Conversely, the bottom five factors includemunicipal taxes, water <strong>and</strong> sewage capacity, availability <strong>of</strong> transportation, availability <strong>of</strong> appropriately zoned l<strong>and</strong> <strong>and</strong>the local permit process. Table 12 outlines all <strong>of</strong> the factors <strong>and</strong> the respective ratings they received.Table 12: Factors for doing business in the communityFactorRating (Percent)Excellent Good Fair PoorQuality <strong>of</strong> life 26 61 11 2Support from local residents 20 57 16 2Access to markets/customers/suppliers 17 65 16 3Access to suppliers 16 70 10 3Availability <strong>of</strong> utilities 13 67 14 6Support from local businesses 12 61 22 5Access to training facilities 10 58 28 3Labour costs 7 64 25 4Cost <strong>of</strong> construction 3 56 37 3Size <strong>of</strong> local market 6 67 22 5Access to research <strong>and</strong> development 7 56 32 5Municipal by-laws 6 54 33 7Transportation costs 3 60 29 8L<strong>and</strong> costs 6 56 29 9Telecommunications infrastructure capacity 13 58 19 10Availability <strong>of</strong> skilled labour 8 51 30 11Support from municipality 7 49 32 12Cost <strong>of</strong> leasing space 5 53 30 12Local permit process 6 48 31 15Availability <strong>of</strong> appropriately zoned l<strong>and</strong> 6 49 28 16Water <strong>and</strong> sewage capacity 9 51 21 19Municipal taxes 5 33 38 24“Good location/proximity with southern Ontario.” - New Credit <strong>Business</strong> Owner
36It is important to note that these factors are rated differently depending on the community in question. For example,while water <strong>and</strong> sewer capacity were rated as good by 63% <strong>of</strong> respondents in <strong>Brantford</strong>, 44% <strong>of</strong> firms from the County<strong>of</strong> Brant <strong>and</strong> 53% <strong>of</strong> businesses from Six Nations rated these services as poor; placing this factor 2nd last overall.Firms were then asked to comment on how local business associations <strong>and</strong>/or economic development <strong>of</strong>fices could assisttheir business sector. Joint advertising <strong>and</strong> marketing (66%), marketing seminars (48%), business networking sessions(47%), trade shows (45%) <strong>and</strong> website development (40%) appear to be the top areas where businesses need assistance.To summarize, businesses evaluated the strengths <strong>and</strong> weaknesses <strong>of</strong> doing business in the community. Quality <strong>of</strong> life,support from local residents, access to markets, access to suppliers <strong>and</strong> availability <strong>of</strong> utilities are seen as thecommunity’s assets from a business perspective. Municipal taxes, water <strong>and</strong> sewage capacity, availability <strong>of</strong>transportation, availability <strong>of</strong> appropriately zoned l<strong>and</strong> <strong>and</strong> the local permit process are the main shortcomings for thearea.“Strong family presence in the community.” - Brant County <strong>Business</strong> OwnerTourismThe tourism section <strong>of</strong> the BR+E survey focuses on the type <strong>and</strong> location <strong>of</strong> businesses <strong>and</strong> the nature <strong>of</strong> the tourismmarket in general. Information pertaining to the physical presentation <strong>of</strong> the community, various marketing approaches<strong>and</strong> the development <strong>of</strong> new products is also highlighted. <strong>Business</strong>es also commented on the benefit <strong>of</strong> a variety <strong>of</strong>events, services, marketing <strong>and</strong> promotional approaches geared toward the tourism industry.In total, 201 firms indicate they are involved in the tourism sector. Of that number, 56% report other as their businessfocus, followed by 21% providing food services only, 13% <strong>of</strong>fering attraction destinations, 4% in accommodation <strong>and</strong>food services, 3% in accommodation only, <strong>and</strong> 1% in tour guide operations.With respect to business locations, there is almost an equal distribution <strong>of</strong> firms located on a highway/commercial area(40%) as there are in the downtown (36%). In addition, there are double as many companies in outlying non-urbanareas (16%) as there are in outlying villages (8%). While most businesses report being opened year round (89%), morethan one-third (38%) describe the tourism industry as mostly summer with some <strong>of</strong>f-season traffic.“Small town atmosphere <strong>and</strong> our historic buildings are a real plus.” - Brant County <strong>Business</strong> OwnerAddressing buildings in poor condition (59%), having more <strong>and</strong> better festivals <strong>and</strong> events (56%), increasingentertainment facilities (52%), more niche market specialty shops (50%) <strong>and</strong> improving signage (50%) top the list asattributes that would make the area more appealing as a tourist destination.There were various community assets that the tourism sector would like to see developed. Specifically, walking <strong>and</strong> biketrails, sports or recreation facilities, farmer’s markets or open markets, public cultural facilities <strong>and</strong> parks/open spaceswere the top 5 responses (Table 13).