Business Retention and Expansion Final Report - City of Brantford
Business Retention and Expansion Final Report - City of Brantford
Business Retention and Expansion Final Report - City of Brantford
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85(Action cont’d)• Coordinate hours <strong>of</strong> operation forDowntown businesses• <strong>Business</strong> Ambassador Program• A Downtown Restaurant Guide<strong>and</strong> Passport4) Organizing, sponsoring, marketing<strong>and</strong> supporting special events inDowntown <strong>Brantford</strong> to assist inattracting more people.5) Develop a membership communicationsstrategy to effectively <strong>and</strong>efficiently communicate upcomingpromotions, upcoming events, <strong>and</strong>important information to the BDBIAmembership.Evaluation MethodsQualitative:TBDCurrent ProgressQuantitative:TBD• A Marketing Committee (an internal committee <strong>of</strong> the BDBIA) has been established• Br<strong>and</strong>ing focus groups were held• Information from focus group has been forwarded to graphic designers• New logo was chosen at the BIA’s annual AGM• The marketing committee has begun developing various initiatives• A Valentines Day program was established in Feb 2008• A strong partnership with Parks <strong>and</strong> Recreation <strong>and</strong> Harmony Square has been established• Collecting data for the Downtown Restaurant Guide has begun
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