Business Retention and Expansion Final Report - City of Brantford
Business Retention and Expansion Final Report - City of Brantford
Business Retention and Expansion Final Report - City of Brantford
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69Strategic Actions - Tourism SectorArea <strong>of</strong> Effort: Capacity Building#1 Strategic Action - Effective Networking for Tourism SectorTo implement an effective networking program for the tourism sector in the area to replace the Brant Tourism NetworkingGroup.Lead ContactsEconomic Development & Tourism - <strong>City</strong> <strong>of</strong> <strong>Brantford</strong>Action1) Build on the “Partners in Success”networking program that wasestablished in 2007 replace the nowdissolved Brant Tourism NetworkingGroup to include:• The promotion <strong>of</strong> regularnetworking sessions (up to six peryear)• The <strong>of</strong>fering <strong>of</strong> a pr<strong>of</strong>essionaldevelopment component to eachsession• Creation <strong>of</strong> a communicationsplan to support the programincluding the use <strong>of</strong> e-bulletins,media releases, <strong>and</strong> features in theTourism <strong>Brantford</strong> industrynewsletter <strong>and</strong> other communityoutletsResponsibilityLead - Tourism <strong>Brantford</strong>Potential Partners• County <strong>of</strong> Brant –Economic Development& Tourism• Two Rivers CommunityDevelopment• Six Nations/New CreditMarketing Collective• Chamber <strong>of</strong> Commerce<strong>Brantford</strong>/Brant• Enterprise Brant• <strong>Brantford</strong> - Brant<strong>Business</strong> ResourceEnterprise Centre• Paris Chamber <strong>of</strong>Commerce• Downtown <strong>Brantford</strong><strong>Business</strong> ImprovementArea• <strong>Brantford</strong> Public Library• <strong>City</strong> <strong>of</strong> <strong>Brantford</strong> - Parks<strong>and</strong> Recreation:Tournament Capital <strong>of</strong>Ontario Committee <strong>and</strong>Special Event & FestivalServicesTimingJanuaryFebruaryMarchAprilMayOctober- Annual SymposiumNovemberEvaluation MethodsQualitative:• Questionnaires (hard copy) <strong>and</strong> on-line will be circulated toall participants <strong>and</strong> potential users <strong>of</strong> the program to obtainedfeedback on the program.Quantitative:• Number <strong>of</strong> participants in the networking sessions• Sectors that are presented• Front line staff vs. Management participation• Sponsorship derived• Media coverage