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The Rise of the Fourth Reich - ThereAreNoSunglasses

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GUNS, DRUGS, AND EUGENICS 273billion),” she states. “Over <strong>the</strong> past two decades, <strong>the</strong> pharmaceutical industryhas moved very far from its original high purpose <strong>of</strong> discoveringand producing useful new drugs. Now primarily a marketing machine tosell drugs <strong>of</strong> dubious benefit, this industry uses its wealth and power toco- opt every institution that might stand in its way, including <strong>the</strong> U.S.Congress, <strong>the</strong> FDA, academic medical centers, and <strong>the</strong> medical pr<strong>of</strong>essionitself.” Dr. Angell, also author <strong>of</strong> <strong>the</strong> 2004 book <strong>The</strong> Truth About <strong>the</strong>Drug Companies: How <strong>The</strong>y Deceive Us and What to Do About It bringsfocus to <strong>the</strong> argument that <strong>the</strong> current power <strong>of</strong> <strong>the</strong> pharmaceutical industrycan be directly traced to its phenomenal growth during <strong>the</strong> Reaganyears.“<strong>The</strong> election <strong>of</strong> Ronald Reagan in 1980 was perhaps <strong>the</strong> fundamentalelement in <strong>the</strong> rapid rise <strong>of</strong> Big Pharma—<strong>the</strong> collective name for <strong>the</strong> largestdrug companies,” wrote Angell. Dr. Angell and a number <strong>of</strong> o<strong>the</strong>rstook note <strong>of</strong> a strong pro-business attitude shift during <strong>the</strong> Reagan-Bushyears—not just in government but within American society.<strong>The</strong>re was a time in <strong>the</strong> not-so-distant past when educated persons <strong>of</strong>class looked upon commercial businessmen only slightly more kindlythan <strong>the</strong>y had once looked upon <strong>the</strong>ater folk. <strong>The</strong>y also had a slight disdainfor enormous inherited wealth. Scientists, teachers, public servantssuch as firemen and policemen chose <strong>the</strong>ir careers for service andcommunity- betterment ra<strong>the</strong>r than for lavish salaries and retirement benefits.But times and attitudes change. Today, <strong>the</strong> corporate mass mediaportrays <strong>the</strong> race for wealth as practically virtuous. <strong>The</strong> wealthy are consideredwinners while everyone else is a loser. “<strong>The</strong> gap between <strong>the</strong> richand poor, which had been narrowing since World War II, suddenly beganto widen again, until today it is a chasm,” remarked Dr. Angell.She went on to say that before 1980, pharmaceuticals was a good business,but afterward, it was a stupendous one. From 1960 to 1980, prescriptiondrug sales were fairly static as a percentage <strong>of</strong> U.S. gross domesticproduct, but from 1980 to 2000, <strong>the</strong>y tripled. “<strong>The</strong>y now stand at morethan $200 billion a year,” said Dr. Angell. “Of <strong>the</strong> many events that contributedto <strong>the</strong> industry’s great and good fortune, none had to do with <strong>the</strong>quality <strong>of</strong> <strong>the</strong> drugs <strong>the</strong> companies were selling.”<strong>The</strong> success <strong>of</strong> Big Pharma has more to do with marketing than with <strong>the</strong>

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