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više od godina u službi turističkog razvoja

IT godišnje izvješće 2012 - Institut za turizam

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<strong>više</strong> <strong>od</strong>g<strong>od</strong>ina u <strong>službi</strong> <strong>turističkog</strong> <strong>razvoja</strong>g<strong>od</strong>išnje izvješće 2012.provedenih istraživanja. I u teoriji i u praksi postoje različiti pristupitome kako organizirati destinacijski menadžment i ne postojerješenja koja se jednostavno mogu primijeniti na sve turističkedestinacije. Temelj učinkovitog destinacijskog menadžmenta jerazvoj dobre suradnje između interesnih skupina u destinaciji tenjihova spremnost za uključivanje i angažman u razvoju turizma.Ovaj rad je na iskustvima sustava turističkih zajednica u Hrvatskojukazao na moguće probleme, izazove i rješenja koja su moguća ucilju stvaranja učinkovitog i konkurentnog destinacijskog marketingai menadžmenta.Kožić, Ivan; Mikulić, Josip (2012) Using an indicator system forevaluating tourism sustainability. Proceedings of the 1st BelgradeInternational Tourism Conference (BITCO2012) “ContemporaryTourism : Wishes & Opportunities”. Beograd, str. 71-85.Abstract:This paper evaluated the tourism sustainability in Croatian costaltourist destination. For this purpose an indicator system is applied.Development of indicator system is based on the guidelinesprovided by the World Tourism Organization, EUROSTAT, the Organizationfor Economic Co-operation and Development, and theEuropean Union Tourism Sustainability Group. To simplify measurementand facilitate comparative analyses, composite indicatorsare constructed. For this purpose factor analysis is applied. Theresults in this paper are a first, though still rough, quantificationof tourism sustainability in Croatia.Krešić, Damir; Mikulić, Josip; Miličević, Katarina (2012) Identifyingcritical pilgrimage destination attributes with neural networkbasedimportance-performance analysis: the case of Medjugorje,Bosnia and Herzegovina. Proceedings of the 2nd InternationalConference Advances in Hospitality and Tourism Marketing &Management, Krf, 31. 05.- 03. 06. 2012., str. 1-7.Abstract:This case study is based on data from a survey on attitudes andexpenditures of tourists and visitors commissioned by the Ministryof Environment and Tourism of the Federation of Bosnia and Herzegovina,and conducted by the Institute for Tourism - Zagreb. Inorder to provide the destination management with detailed guidancefor improving the overall tourist and visitor experience, anartificial neural network-based importance-performance analysis(ANNIPA) is used to identify the most critical and determinantdestination attributes that deserve improvement.Kranjčević, Jasenka (2012) Turističko i prostorno planiranje -razmišljanja danas za sutra. Edukacija iz turizma i zaštita životnesredine kao preduvjet <strong>turističkog</strong> regionalnog i prostornog planiranja.Spahić, Muriz (ur.). Sarajevo: Prir<strong>od</strong>no-matematički fakultetSarajevo, Sarajevo, str. 35-50.Sažetak:Obzirom da turizam zbog svoje “industrije” zadire gotovo u svepore života i prostora, u radu se želi upozoriti na poznate ali rijetkopoštivane interdisciplinarne pristupe u turističkom i prostornomplaniranju, jer osim planirane ekonomske dobiti za potrebe turizma20

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