Emerging Trends in Real Estate® Europe 2012 - PwC
Emerging Trends in Real Estate® Europe 2012 - PwC
Emerging Trends in Real Estate® Europe 2012 - PwC
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Markets and Sectors<br />
to Watch<br />
If Italy defaults on its debt, what happens next and how<br />
much would it cost? As 2011 drew to a close, and Italy’s<br />
cost of borrow<strong>in</strong>g pushed the 7 percent barrier, that<br />
question was on people’s m<strong>in</strong>ds. The truth is nobody really<br />
knows what would follow if <strong>Europe</strong>’s fourth-largest economy<br />
is unable to service its €1.9 trillion of debt. It is just one of the<br />
many unknown outcomes the region could be fac<strong>in</strong>g <strong>in</strong> <strong>2012</strong>.<br />
Greece could exit the euro, and it might not be the only one;<br />
harsh austerity measures, <strong>in</strong>flation, new currency blocs, and<br />
recession—all of these scenarios are on the table.<br />
chapter 3<br />
“<strong>2012</strong> is about stay<strong>in</strong>g safe and not stray<strong>in</strong>g<br />
too far from what you know. But even amid the collective cheer<br />
for safe havens, dissent exists.”<br />
ExHIBIT 3-1<br />
Average City Prospect Rat<strong>in</strong>gs<br />
good<br />
fair<br />
poor<br />
2006<br />
2007<br />
2008<br />
Source: <strong>Emerg<strong>in</strong>g</strong> <strong>Trends</strong> <strong>in</strong> <strong>Real</strong> Estate <strong>Europe</strong> <strong>2012</strong> survey.<br />
Note: Investment prospects are the average of prospects for both exist<strong>in</strong>g and new <strong>in</strong>vestments.<br />
Development Prospects<br />
2009<br />
How, when, and where will the <strong>Europe</strong>an debt crisis end?<br />
Only one th<strong>in</strong>g is certa<strong>in</strong> for <strong>Europe</strong>’s economies this year:<br />
uncerta<strong>in</strong>ty.<br />
In last year’s <strong>Emerg<strong>in</strong>g</strong> <strong>Trends</strong> report, <strong>in</strong>vestors said they<br />
were eschew<strong>in</strong>g a strategic focus on whole countries, cities,<br />
or sectors <strong>in</strong> favour of asset-led, deal-by-deal approaches.<br />
Given the economic outlook, that theme will persist throughout<br />
<strong>2012</strong>. As described <strong>in</strong> chapter 1, <strong>in</strong>terviewees reported that<br />
nowhere can be considered a “must buy” today.<br />
This was reflected <strong>in</strong> the survey data, too. Although more<br />
Investment Prospects<br />
2010<br />
2011<br />
<strong>2012</strong><br />
<strong>Emerg<strong>in</strong>g</strong> <strong>Trends</strong> <strong>in</strong> <strong>Real</strong> Estate ® <strong>Europe</strong> <strong>2012</strong><br />
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