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KU_Chapter01_DataCollection_2014-06-10

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© <strong>KU</strong> MARKETING COMMUNICATIONS<br />

1973 Master Plan<br />

CONTEMPORARY PLANNING INITIATIVES<br />

The 1973 Physical Development Plan<br />

This plan established many of the planning<br />

assumptions held today, including recognizing<br />

Jayhawk Boulevard as the campus’ academic center<br />

and prioritizing preservation of green spaces. The<br />

plan was completed with the assistance of Caudill<br />

Rowlett Scott, and VanDoren Hazard Stallings<br />

Schnacke. The Physical Development Planning<br />

Workbook, and the Planning Manual, contained<br />

long-range physical recommendations for campus<br />

development, interpreting the campus program<br />

and institutional needs in terms of physical<br />

concepts. These included land use, circulation and<br />

utility systems, environmental design guidelines<br />

for buildings, and general landscape elements. The<br />

1973 plan sought to optimize the academic mission,<br />

improve functional efficiency, visual appearance,<br />

campus-community relationships, and unify the<br />

physical elements of campus into a clearly defined,<br />

human-scale, usable environment. Major themes<br />

included:<br />

••<br />

Reinforcement of the academic core, creating<br />

a sense of physical unity through organizing<br />

buildings, landscape elements, spaces, and their<br />

associated activities in such a manner that the<br />

overall physical needs of the academic mission<br />

were served efficiently in the central campus.<br />

••<br />

Placement of service and support functions and<br />

the heavily research-oriented and specialized,<br />

non-traditional teaching facilities on the periphery<br />

of campus to free the academic core for<br />

traditional teaching and interrelated activities.<br />

DATA COLLECTION: CAMPUS CONTEXT<br />

24<br />

<strong>KU</strong> <strong>2014</strong>–2024 CAMPUS MASTER PLAN

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