RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

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BRAND IDENTITY LOGO SPECIFICATIONS 2.1.2 RENAISSANCE HOTELS BRAND IDENTITY STANDARDS LOGO SPECIFICATIONS A specific area of non-interference, or clear space, and minimum size requirements have been established to protect the Renaissance Hotels identity. Adhering to these clear space, height and minimum size requirements will ensure that the Renaissance Hotels identity is always represented consistently and correctly. For high visibility and an uncluttered presentation, a specific area of non-interference must be maintained around the Renaissance Hotels logo. Determine the minimum amount of clear space for the Renaissance Hotels logo by measuring the height of the R in the Renaissance Hotels word mark (X). An area equal to two times this height (2X in the diagram) should be kept clear on all sides of the logo. It is important that all parts of the logo can be easily read in every application. For this reason, the logo is not reproduced where the RENAISSANCE wordmark measures smaller than 0.894". There are no maximum size restrictions as long as the clear space requirements are met. 2X 2X 2X 2X 2X X 2X X 0.894”/22.73mm/64 pixels at 72 dpi Minimum size 2X 2X Clear Space Requirements Clear Space Requirements Minimum Logo Sizing 12
BRAND IDENTITY CORRECT USAGE 2.1.3 RENAISSANCE HOTELS BRAND IDENTITY STANDARDS CORRECT USAGE There are three approved versions of the Renaissance Hotels logo. VERSIONS Brand Logo, Wordmark Brand Logo and Property Name Logo • Logo can be used in Black • Logo can be used in PMS 877 or 60% Black. • Logo can be reversed to white on a black or dark color field. • Logo can be placed over an image as long as the logo is legible and the image does not inhibit logo visibility. Note: Refer to color palette section 2.2 for CMYK, RGB Black PMS 877 or 60% Black Reversed out of black or dark color field 13
Page 1 and 2: RENAISSANCE ® HOTELS BRAND IDENTIT
Page 3 and 4: BRAND IDENTITY The Renaissance Hote
Page 5 and 6: BRAND IDENTITY BRAND POSITIONING 1.
Page 7 and 8: BRAND IDENTITY BRAND VALUES 1.4 REN
Page 9 and 10: VISUAL IDENTITY The Visual Identity
Page 11: BRAND IDENTITY LOGO VERSIONS 2.1.1
Page 15 and 16: BRAND IDENTITY COLOR PALETTE 2.2 RE
Page 17 and 18: BRAND IDENTITY BACKGROUND COLOR 2.2
Page 19 and 20: BRAND IDENTITY CORRECT TYPOGRAPHY U
Page 21 and 22: BRAND IDENTITY LIVE LIFE TO DISCOVE
Page 23 and 24: BRAND IDENTITY LLTD REGISTRATION MA
Page 25 and 26: PHOTOGRAPHY Renaissance Photography
Page 27 and 28: BRAND IDENTITY PHOTOGRAPHY GUIDELIN
Page 29 and 30: BRAND IDENTITY VERBAL STYLE 4.1 REN
Page 31 and 32: BRAND IDENTITY SHORT FORM VERBAL ST
Page 33 and 34: BRAND IDENTITY ON-PROPERTY EMAIL SI
Page 35 and 36: COLLATERAL Print collateral materia
Page 37 and 38: HOTEL MEETING ROOM TITLE PLACED HER
Page 39 and 40: BRAND IDENTITY EXPERIENCE PROMOTION

RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

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