RENAISSANCE HOTELS BRAND IDENTITY STANDARDS
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
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<strong>BRAND</strong> <strong>IDENTITY</strong><br />
LIVE LIFE TO DISCOVER SPECS 2.4.1<br />
<strong>RENAISSANCE</strong> <strong>HOTELS</strong><br />
<strong>BRAND</strong> <strong>IDENTITY</strong> <strong>STANDARDS</strong><br />
LIVE LIFE TO DISCOVER LOGO SPECIFICATIONS<br />
The following specifi cations outline proper usage for<br />
the LLTD logo in all print and online collateral. Note<br />
the simplicity: the absence of distracting elements<br />
that serve only to clutter and the use instead of a<br />
few crucial elements that convey the campaign’s<br />
meaning to the audience.<br />
CORRECT USE<br />
• The logo should always sit on either a black<br />
background or a silver (PMS 877 metallic)<br />
background.<br />
• When the logo is used on a black background,<br />
the copy must be reversed out in white, and the<br />
artwork should be set in PMS 877 metallic or 40%<br />
black (only when PMS 877 cannot be used).<br />
• When the logo is used on the PMS 877 metallic<br />
background, the copy and artwork must both be<br />
reversed out in white or black.<br />
• When the logo is placed on a photograph, the logo<br />
must be reversed out in white and placed on a<br />
dark Discovery image with medium-to-low contrast<br />
to improve logo legibility.<br />
• It is important that all parts of the logo can be<br />
easily read in every application. For this reason,<br />
the LLTD Logo is not reproduced smaller than 1.5<br />
inches wide.<br />
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