RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

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BRAND IDENTITY TYPOGRAPHY 2.3 RENAISSANCE HOTELS BRAND IDENTITY STANDARDS TYPOGRAPHY Century Gothic Standard is the approved typeface for Renaissance Hotels. Consistent use of this typeface will contribute to a unified Brand Voice. This typeface is available for purchase at www.fontshop.com. Century Gothic Standard ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() 18
BRAND IDENTITY CORRECT TYPOGRAPHY USAGE 2.3.1 RENAISSANCE HOTELS BRAND IDENTITY STANDARDS CORRECT TYPOGRAPHY USAGE Headlines and body copy are in Century Gothic Standard. There are no specific rules for the size of the headline, as that should be dictated by the size of the application and its specific communications needs. Headlines are always set in all-caps with tracking set at 50, and, in the case that it runs onto two or more lines, the lead spacing should be 1.2x the font size. Subheads are in Century Gothic Standard, as well. Spacing should be at least .125” between headline and supporting copy, and the type must be set as all-caps with a tracking of 50, and the leading set at 1.2x the font size. Body Copy should be set in Century Gothic Standard. Its tracking should be set at 10 and the leading at 1.5x the font size. Headlines are in Century Gothic Standard with a tracking of 50 PLACE HEADLINE HERE FOR USE SUBHEAD HERE Body copy set in upper-lower case, with a tracking of 10 and a leading of 1.5x the font size Leading is 1.2x the font size Subheads at least .125" from headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vitae facilisis augue, ut posuere dolor. Nunc et lacus a risus commodo lacinia. Vestibulum sit amet odio condimentum, ullamcorper justo nec, malesuada risus. Duis tincidunt ligula tincidunt, pellentesque libero nec, venenatis dui. Vestibulum est ligula, pharetra id enim sed, pretium varius erat. Duis luctus nunc at nisl sodales dapibus. Note: The use of bold and italics is not acceptable. 19
Page 1 and 2: RENAISSANCE ® HOTELS BRAND IDENTIT
Page 3 and 4: BRAND IDENTITY The Renaissance Hote
Page 5 and 6: BRAND IDENTITY BRAND POSITIONING 1.
Page 7 and 8: BRAND IDENTITY BRAND VALUES 1.4 REN
Page 9 and 10: VISUAL IDENTITY The Visual Identity
Page 11 and 12: BRAND IDENTITY LOGO VERSIONS 2.1.1
Page 13 and 14: BRAND IDENTITY CORRECT USAGE 2.1.3
Page 15 and 16: BRAND IDENTITY COLOR PALETTE 2.2 RE
Page 17: BRAND IDENTITY BACKGROUND COLOR 2.2
Page 21 and 22: BRAND IDENTITY LIVE LIFE TO DISCOVE
Page 23 and 24: BRAND IDENTITY LLTD REGISTRATION MA
Page 25 and 26: PHOTOGRAPHY Renaissance Photography
Page 27 and 28: BRAND IDENTITY PHOTOGRAPHY GUIDELIN
Page 29 and 30: BRAND IDENTITY VERBAL STYLE 4.1 REN
Page 31 and 32: BRAND IDENTITY SHORT FORM VERBAL ST
Page 33 and 34: BRAND IDENTITY ON-PROPERTY EMAIL SI
Page 35 and 36: COLLATERAL Print collateral materia
Page 37 and 38: HOTEL MEETING ROOM TITLE PLACED HER
Page 39 and 40: BRAND IDENTITY EXPERIENCE PROMOTION

RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

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