RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

More documents

Recommendations

Info

BRAND IDENTITY BRAND PROOF POINTS 1.5 RENAISSANCE HOTELS BRAND IDENTITY STANDARDS BRAND PROOF POINTS The brand positioning is delivered through the brand’s three core Discovery proof points: R NAVIGATOR: Our version of the modern “concierge.” The Navigators are dedicated local experts who uncover discoveries that only a local would know. Instead of the usual tourist spots, they lead Renaissance guests to interesting, unexpected and unique local discoveries. And they curate based on how little or how much time they have. This is how we help our guests to go out and Live Life to Discover. RLIFE ® LIVE: Our live event program is about activating our lobby bars and lounges to provide a buzzy environment for our guests and even the locals who live in the neighborhood. These spaces are programmed with Discovery events, including experiences such as music, book signings, mixology demos, wine tastings, art exhibits, etc. This is our way to have our guests stay in and Live Life to Discover. SENSORY EXPERIENCES AND PROGRAMMING: Each hotel has its own unique design, style and architecture. Whether a resort, urban, modern or boutique hotel, they all tie together through our sensory programming. Through lighting, scents, and sounds, all hotels are programmed to deliver the Renaissance point of view. This is what unifies all hotels as part of the Renaissance brand. No matter where you travel around the world, these are the elements that create the mood and the spirit that unite our hotels. 8
VISUAL IDENTITY The Visual Identity is critical to communication of the brand identity. The elements within Visual Identity include logos, typography, color and photography. These elements define the Renaissance Brand Voice from a visual perspective. This section introduces the core Visual identity elements and is a guide for using these elements to achieve a consistent look and feel across customer touch points. 2.0 VISUAL IDENTITY 2.1 Brand Logo 2.1.1 Logo Versions 2.1.2 Logo Specifications 2.1.3 Correct Usage 2.1.4 Incorrect Usage 2.2 Color Palette 2.2.1 Accent Color 2.2.2 Background Color 2.3 Typography 2.3.1 Correct Typography Usage 2.4 Life Life to Discover Logos 2.4.1 Life Life to Discover Logo Usage 9
Page 1 and 2: RENAISSANCE ® HOTELS BRAND IDENTIT
Page 3 and 4: BRAND IDENTITY The Renaissance Hote
Page 5 and 6: BRAND IDENTITY BRAND POSITIONING 1.
Page 7: BRAND IDENTITY BRAND VALUES 1.4 REN
Page 11 and 12: BRAND IDENTITY LOGO VERSIONS 2.1.1
Page 13 and 14: BRAND IDENTITY CORRECT USAGE 2.1.3
Page 15 and 16: BRAND IDENTITY COLOR PALETTE 2.2 RE
Page 17 and 18: BRAND IDENTITY BACKGROUND COLOR 2.2
Page 19 and 20: BRAND IDENTITY CORRECT TYPOGRAPHY U
Page 21 and 22: BRAND IDENTITY LIVE LIFE TO DISCOVE
Page 23 and 24: BRAND IDENTITY LLTD REGISTRATION MA
Page 25 and 26: PHOTOGRAPHY Renaissance Photography
Page 27 and 28: BRAND IDENTITY PHOTOGRAPHY GUIDELIN
Page 29 and 30: BRAND IDENTITY VERBAL STYLE 4.1 REN
Page 31 and 32: BRAND IDENTITY SHORT FORM VERBAL ST
Page 33 and 34: BRAND IDENTITY ON-PROPERTY EMAIL SI
Page 35 and 36: COLLATERAL Print collateral materia
Page 37 and 38: HOTEL MEETING ROOM TITLE PLACED HER
Page 39 and 40: BRAND IDENTITY EXPERIENCE PROMOTION

RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?