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RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord

RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord

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<strong>BRAND</strong> <strong>IDENTITY</strong><br />

<strong>BRAND</strong> VALUES 1.4<br />

<strong>RENAISSANCE</strong> <strong>HOTELS</strong><br />

<strong>BRAND</strong> <strong>IDENTITY</strong> <strong>STANDARDS</strong><br />

<strong>BRAND</strong> VALUES<br />

INTRIGUING:<br />

The Renaissance experience inspires and proves exploration at<br />

every turn — a sensory adventure that transports guests to a life<br />

less ordinary. Around every corner, guests are invited to taste, see,<br />

feel, sip, hear, do and try something wonderfully new.<br />

INDIGENOUS:<br />

Renaissance echoes and embraces the destination from a<br />

local point of view, acting as a gateway to an authentic<br />

experience of the destination. Renaissance delivers this through<br />

local expertise tailored to guests who want to make intriguing<br />

discoveries effortlessly.<br />

INDEPENDENT:<br />

Like the Discovery guest, Renaissance is independent-minded<br />

and proud to be utterly original. Guests will encounter interesting<br />

design and locally inspired elements in each Renaissance hotel<br />

along with unique experiences that make every stay their own.<br />

7

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