RENAISSANCE HOTELS BRAND IDENTITY STANDARDS
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
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<strong>BRAND</strong> <strong>IDENTITY</strong><br />
<strong>BRAND</strong> POSITIONING 1.2<br />
<strong>RENAISSANCE</strong> <strong>HOTELS</strong><br />
<strong>BRAND</strong> <strong>IDENTITY</strong> <strong>STANDARDS</strong><br />
<strong>BRAND</strong> POSITIONING<br />
The Renaissance brand identity is the strategy foundation<br />
of the brand and the Brand Voice.<br />
<strong>BRAND</strong> IDEA<br />
Discovery Moment<br />
<strong>BRAND</strong> TARGET<br />
The Discoverer<br />
<strong>BRAND</strong> VALUES<br />
Intriguing, Indigenous, Independent<br />
<strong>BRAND</strong> POSITIONING<br />
Renaissance is a global lifestyle hotel brand that seeks to inspire<br />
and provoke its guests to discover something new and different —<br />
each and every time they visit. Because Renaissance believes<br />
no matter where or why you travel, there’s always something<br />
wonderfully new to be found.<br />
<strong>BRAND</strong> PERSONALITY<br />
Savvy. Engaging. Intellectually Curious. Comfortably Cool.<br />
“Just right” tension between refined sophistication and exuberant<br />
fun, quietly playful or subtly surprising.<br />
CORE MESSAGE<br />
Live Life to Discover<br />
5
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