RENAISSANCE HOTELS BRAND IDENTITY STANDARDS
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
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<strong>BRAND</strong> <strong>IDENTITY</strong><br />
The Renaissance Hotels Brand Identity Standards provide<br />
information required to support the strategy and positioning of<br />
the brand in both its visual and verbal presentation.<br />
Every touch point is a chance to create an impression in the<br />
guest’s mind about what Renaissance represents. Standards are<br />
tools used to support the brand strategy. They help ensure that<br />
every guest experiences Renaissance as a distinctive brand.<br />
1.0 <strong>BRAND</strong> <strong>IDENTITY</strong><br />
1.1 Brand Manifesto<br />
1.2 Brand Positioning<br />
1.3 Target Guest<br />
1.4 Brand Values<br />
1.5 Brand Proof Points<br />
3
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