RENAISSANCE HOTELS BRAND IDENTITY STANDARDS
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
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<strong>BRAND</strong> <strong>IDENTITY</strong><br />
BACKGROUND COLOR 2.2.2<br />
<strong>RENAISSANCE</strong> <strong>HOTELS</strong><br />
<strong>BRAND</strong> <strong>IDENTITY</strong> <strong>STANDARDS</strong><br />
BACKGROUND COLOR<br />
All sales collateral can be created in<br />
two versions.<br />
BLACK<br />
BACKGROUND<br />
• Either version is acceptable.<br />
• Decision should be driven by:<br />
Single<br />
image<br />
layout<br />
- Photography<br />
- Theme (silver may be more<br />
appropriate for weddings)<br />
- Print Production Budget<br />
- When using silver background, the<br />
use of PMS 877 is recommended.<br />
PMS 877<br />
BACKGROUND<br />
Double<br />
image<br />
layout<br />
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