RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

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BRAND IDENTITY ON-PROPERTY EMAIL SIGNATURES 4.5 RENAISSANCE HOTELS BRAND IDENTITY STANDARDS TO ADD AN EXISTING SIGNATURE TO A MESSAGE: 1. Create a signature. Open a new message. On the Message tab, in the Include group, click Signature, and then click Signatures. 2. On the Email Signature tab, click New. Add a signature. In a new message, on the Message tab, in the Include group, click Signature, and then click the signature that you want. INSERT A SIGNATURE AUTOMATICALLY: 1. On the Message tab, in the Include group, click Signature, and then click Signatures. 2. Choose Default signature; in the Email account list, click an email account with which you want to associate the signature. 3. In the New messages list, select the signature that you want to include. 4. If you want a signature to be included when you reply to or forward messages, in the Replies/Forwards list, select the signature. Otherwise, click (none). TIP: To remove a signature from an open message, select the signature in the message body and then press DELETE. NOTE: If you need help, type “signature” in the upper right search box. 34
COLLATERAL Print collateral materials are designed to communicate a consistent Brand Voice at all guest touch points while allowing property customization for each hotel to reflect its distinctive local flavor through imagery. 5.0 COLLATERAL This section includes collateral examples. Be sure to read the guidelines to understand how to use the logos, typefaces and color palettes property. Collateral templates have been created in Adobe InDesign and can be downloaded from BrandWorks. 35
Page 1 and 2: RENAISSANCE ® HOTELS BRAND IDENTIT
Page 3 and 4: BRAND IDENTITY The Renaissance Hote
Page 5 and 6: BRAND IDENTITY BRAND POSITIONING 1.
Page 7 and 8: BRAND IDENTITY BRAND VALUES 1.4 REN
Page 9 and 10: VISUAL IDENTITY The Visual Identity
Page 11 and 12: BRAND IDENTITY LOGO VERSIONS 2.1.1
Page 13 and 14: BRAND IDENTITY CORRECT USAGE 2.1.3
Page 15 and 16: BRAND IDENTITY COLOR PALETTE 2.2 RE
Page 17 and 18: BRAND IDENTITY BACKGROUND COLOR 2.2
Page 19 and 20: BRAND IDENTITY CORRECT TYPOGRAPHY U
Page 21 and 22: BRAND IDENTITY LIVE LIFE TO DISCOVE
Page 23 and 24: BRAND IDENTITY LLTD REGISTRATION MA
Page 25 and 26: PHOTOGRAPHY Renaissance Photography
Page 27 and 28: BRAND IDENTITY PHOTOGRAPHY GUIDELIN
Page 29 and 30: BRAND IDENTITY VERBAL STYLE 4.1 REN
Page 31 and 32: BRAND IDENTITY SHORT FORM VERBAL ST
Page 33: BRAND IDENTITY ON-PROPERTY EMAIL SI
Page 37 and 38: HOTEL MEETING ROOM TITLE PLACED HER
Page 39 and 40: BRAND IDENTITY EXPERIENCE PROMOTION

RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

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