RENAISSANCE HOTELS BRAND IDENTITY STANDARDS
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
RENAISSANCE HOTELS BRAND IDENTITy STANDARDS - Concord
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>BRAND</strong> <strong>IDENTITY</strong><br />
SHORT FORM VERBAL STYLE 4.3<br />
<strong>RENAISSANCE</strong> <strong>HOTELS</strong><br />
<strong>BRAND</strong> <strong>IDENTITY</strong> <strong>STANDARDS</strong><br />
SHORT FORM VERBAL STYLE<br />
n KEYCARD<br />
n WEBSITE CONTENT (SHORT FORM)<br />
• SAFETY IS KEY (no pun intended)<br />
• KNOCK KNOCK.<br />
Before you ask, “Who’s there?” Peek<br />
through the viewfinder.<br />
• PARIS<br />
The Eiffel Tower’s entire construction<br />
cost was recouped in just one year<br />
when for-pay elevators replaced the<br />
1,665-step climb to the top. Enjoy the<br />
ride and the view.<br />
n HOTEL GUIDE<br />
• Why not skip the treadmill today? Take a<br />
brisk run down to Lake Superior instead.<br />
• Coffee was first brewed in 9th century<br />
Ethiopia. Thankfully, we made this batch<br />
fresh today.<br />
–or–<br />
• ORLANDO<br />
Walt Disney chose Orlando to avoid<br />
hurricanes. Mice hate strong winds.<br />
• ATLANTA<br />
A stunning city with over 50 streets named<br />
Peachtree. Getting lost is a joy.<br />
Coffee: Fueling your fire since 9th century<br />
Ethiopia. Thankfully, we made this batch<br />
fresh today.<br />
31
Change language