RENAISSANCE HOTELS BRAND IDENTITY STANDARDS

PHOTOGRAPHY
Renaissance Photography is informed by the Core Values of the
brand — Intriguing, Indigenous and Independent.
Intriguing: What catches your eye? What draws you in? These are
the questions that are posed when thinking about Renaissance
brand photography. There is a sense of discovery and intrigue in
the images. From the angle to the lighting and the depth of field,
each aspect creates visual interest, drawing your attention to each
and every detail.
3.0 PHOTOGRAPHY
3.1 Photography
Guidelines
Indigenous: Not only does the photography capture the hotel
interiors, but it also reveals the distinctive design features informed
by the locale. The images reflect the essence of the property’s
surroundings, culture and heritage, showcasing its place within the
“gems” of the Renaissance portfolio.
Independent: Renaissance photography does not mimic stock
photography. It is editorial in style and contemporary in design.
Color, composition and content are treated with a unique flair and
are visually compelling.
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