T E S I S
T E S I S - Instituto Politécnico Nacional
T E S I S - Instituto Politécnico Nacional
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Abstract<br />
In this work, the methodology based in two stages is described. One of these<br />
stages consists of the design of the experiments that are suitable to determine the<br />
impact factors found in the efficiency of the process of the messages diffusion from<br />
the agents in charge of them. The other stage of the methodology consists of a<br />
logistics application to assign the places to be visited with the purpose of<br />
minimizing the route time of the agents in charge of the messages diffusion. In this<br />
way, with the proposed methodology, it can be identified the criteria that should be<br />
used for the decision making in order to make agents teams that make visits and<br />
the route that they should follow for the messages diffusion.<br />
To explain the methodology, the steps for a design of experiments are<br />
followed, but with the difference that the formulated hypothesis tests are verified<br />
through the comparison of proportions, since the response variable in the<br />
experiments are not normal but of the Bernoulli type.<br />
The proposed methodology was applied to the Religious Association A.R. in<br />
the IV sector of the quarter Salvador Díaz Mirón in delegación Gustavo A. Madero,<br />
in which it was compared the quantity of persons that had a positive reply to the<br />
different treatments of the design of experiments proposed in the methodology.<br />
With the proposed methodology is able to determine the impact factors in the<br />
dissemination of messages relating to the formation of missionary couples, the<br />
type of invitations to general meetings, in addition to better time use in the time<br />
during the home visit.<br />
x