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Experience Issue Spring 2016

The customer magazine of RUTHMANN.

The customer magazine of RUTHMANN.

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GLOBAL NEWS<br />

Spain<br />

AMCO is our export partner of the year<br />

Over the past 5 months, our representative in Spain has been “firing on all cylinders”.<br />

We are continuously expanding<br />

our worldwide dealer and<br />

service network. In Spain,<br />

AMCO Machinery & Consulting<br />

has been responsible for the<br />

sales and service activities of<br />

RUTHMANNSTEIGER ® aerial<br />

work platforms since the middle<br />

of the year. AMCO has been so<br />

successful in marketing our<br />

STEIGER ® brand in such a short<br />

period of time that it has now<br />

been named ‘2015 Sales and<br />

Service Partner of the Year.’<br />

With this annual award,<br />

RUTHMANN recognizes the<br />

outstanding achievements of its<br />

representatives in other<br />

countries.<br />

Compared to other worldwide<br />

sales and service partners,<br />

AMCO provided RUTHMANN<br />

with the highest volume of<br />

incoming orders.<br />

The jury was also impressed<br />

with how quickly and<br />

professionally AMCO<br />

implemented the jointly agreed<br />

upon milestones for a successful<br />

partnership. From<br />

communicating over the<br />

internet, in trade magazines, and<br />

newsletters to conducting<br />

customer visits and<br />

demonstrations, AMCO has<br />

been successful at every level. It<br />

is safe to say that AMCO is<br />

responsible for the rapid and<br />

incredible sales performance we<br />

enjoy in Spain today.<br />

The highly efficient sales and<br />

service partners play a key role<br />

in the level of success that we<br />

enjoy around the world today.<br />

Strong, local sales partners are<br />

close to the customer because<br />

they speak the language and are<br />

familiar with the local customs<br />

and business practices. They<br />

know the right marketing<br />

strategies for RUTHMANN<br />

products and provide excellent<br />

advice and after-sales service to<br />

foreign customers.<br />

Uwe Strotmann made the<br />

following comment: “We are<br />

extremely pleased with the<br />

successful start we have had<br />

with AMCO and will soon be<br />

reporting on further deliveries<br />

of our STEIGER ® work platforms<br />

to customers in Spain.”<br />

AMCO Machinery & Consulting<br />

is a Spanish company under<br />

German management and is<br />

based in Gijon. The focus<br />

through expert knowledge is on<br />

the international marketing of<br />

mobile and caterpillar cranes as<br />

well as working platforms and<br />

second-hand machines. The<br />

company advises its global<br />

customer base within the AMCO<br />

Asset Management with<br />

globalisation and expansion<br />

projects, fleet configurations,<br />

export/import and creating<br />

machine evaluations. •<br />

This year, RUTHMANN’s International Sales & Service Partner Meeting – held<br />

on November 6, 2015 – was accompanied by a traditional and very lively<br />

Oktoberfest celebration. The nominees for the ‘Sales and Service Partner of<br />

the Year Award’ were announced during the festivities. Bert Wiegel – General<br />

Manager of AMCO Machinery and Consulting – was proclaimed winner of this<br />

prestigious award.<br />

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