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Product Liability 2009 - Arnold & Porter LLP

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Lovells <strong>LLP</strong> The EU General <strong>Product</strong> Safety Regime<br />

indication or information regarding the product.<br />

The categories of consumers at risk when using the product,<br />

in particular, children and the elderly.<br />

(Article 2(b).)<br />

The Directive imposes a number of obligations on producers and<br />

distributors to reduce the risk of dangerous products being placed<br />

on the EU market. In particular, producers must:<br />

Place only safe products on the market (Article 3(1)).<br />

Provide consumers with relevant information to enable them<br />

to assess risks inherent in the product (Article 5(1),<br />

paragraph 1).<br />

Have systems to enable them to be informed of the risks that<br />

a product might pose (Article 5(1), paragraph 3(a)).<br />

Have systems to enable them to take appropriate action to<br />

avoid risks (which might include being able to trace<br />

marketed products) (Article 5(1), paragraphs 2 and 4(a)).<br />

Keep distributors informed of any sample testing or other<br />

monitoring activities (Article 5(1), paragraph 4(b)).<br />

Where appropriate: carry out sample testing of marketed<br />

products; keep a register of complaints; and adequately<br />

investigate complaints (Article 5(1), paragraph 4(b)).<br />

Notify the competent authorities immediately a marketed<br />

product is known or should be known to pose unacceptable<br />

risks (Article 5(3)).<br />

Recall dangerous products in the appropriate circumstances.<br />

If they fail to do so, producers can be ordered by the<br />

authorities to recall products (Articles 5(1) and 8(1)(f)) (see<br />

the section on “<strong>Product</strong> recalls” below).<br />

Distributors are required to assist in compliance with the applicable<br />

safety requirements by:<br />

Keeping and making available whatever documents are<br />

necessary for tracing the origin of products (Article 5(2)).<br />

Passing on information on product risks (Article 5(2)).<br />

Co-operating with the action taken by producers and the<br />

competent authorities (Article 5(4)).<br />

Notifying the competent authorities immediately a marketed<br />

product is known or should be known to pose unacceptable<br />

risks (Article 5(3)).<br />

Definitions<br />

A “producer” is defined as any of the following:<br />

A manufacturer established in the EU or an own-brander<br />

(that is, someone who places his name or trademark on the<br />

product so as to present himself as a producer) (Article<br />

2(e)(i)).<br />

An EU representative of the manufacturer, if the<br />

manufacturer is not established in the EU or, if none, the<br />

importer of the product (Article 2(e)(ii)).<br />

Other professionals in the supply chain, in so far as their<br />

activities may affect a product’s safety (Article 2(e)(iii)).<br />

A “distributor” is defined as any professional in the supply chain<br />

whose activity does not affect the safety properties of a product<br />

(Article 2(f)).<br />

Scope<br />

Under the previous regime, the obligation to put safe products on<br />

the market related only to products intended for consumer use, or<br />

likely to be used by consumers, including second-hand products<br />

(with some exceptions).<br />

The Directive extends to all products that are made available to<br />

consumers, including ones that it is reasonably foreseeable may be<br />

used by consumers even if not intended for them (such as products<br />

that might be expected to “migrate” from the professional to the<br />

consumer market, for example, laser pens). It also extends to<br />

ICLG TO: PRODUCT LIABILITY <strong>2009</strong><br />

© Published and reproduced with kind permission by Global Legal Group Ltd, London<br />

products used by consumers in the course of a service being<br />

provided to them (for example, sun beds used in sports clubs)<br />

(Article 2(a)).<br />

“Borderline” industries<br />

The Directive does not extend to products that are subject to a<br />

separate comprehensive product safety regime under EC law<br />

(Article 1(2)). In practice, the only products beyond the scope of<br />

the Directive are food and pharmaceuticals.<br />

Several industries are subject to partial safety regulation, such as<br />

those involved in the manufacture and supply of toys, cosmetics,<br />

motor vehicles, electrical products, personal protective equipment,<br />

construction equipment, machinery, and medical devices.<br />

The Commission has published two guidance documents which,<br />

between them, offer guidance on the relationship between the<br />

Directive and the legislation affecting these products. This<br />

guidance, while it is of some assistance, does not deal with a<br />

number of the issues relevant to those industries, nor does it give<br />

much guidance on how the Directive might operate in respect of<br />

other regulated industries (“Guidance Document on the<br />

Relationship Between the General <strong>Product</strong> Safety Directive (GPSD)<br />

and Certain Sector Directives with Provisions on <strong>Product</strong> Safety”,<br />

November 2003, http://ec.europa.eu/consumers/cons_safe/<br />

prod_safe/gpsd/guidance_gpsd_en.pdf and “Guidance Document<br />

on The Relationship Between the General <strong>Product</strong> Safety Directive<br />

(GPSD) and Certain Sector Directives with Provisions on <strong>Product</strong><br />

Safety - Second Chapter”, November 2005, http://ec.europa.eu/<br />

consumers/cons_safe/prod_safe/gpsd/gpsd_2ndchapiter_en.pdf).<br />

Notification obligation<br />

Under the Directive, producers and distributors must notify the<br />

competent authorities “immediately” they know, or ought to know,<br />

that a product they have marketed poses unacceptable risks (Article<br />

5(3)). It is generally an offence not to comply with this requirement<br />

(see the section on “Penalties” below).<br />

Significantly, the Directive imposes the notification obligation on<br />

distributors as well as on producers. This means that producers<br />

could find themselves in a situation where the distributors of their<br />

products notify the authorities of alleged defects in their products,<br />

without necessarily first telling the producers. Similarly it has the<br />

potential to create strain on commercial relationships in the event<br />

the producer and distributor take different views on whether a<br />

particular product safety issue should be notified.<br />

The broader implications of the notification requirement will be<br />

obvious to those who have experience with the regime under the<br />

consumer product safety legislation in the US where there is a<br />

similar, but not identical, obligation to notify the authorities if<br />

producers discover that a product they have marketed presents<br />

unacceptable risks. In fact, the notification obligation under the<br />

Directive is more onerous than its US equivalent because:<br />

The safety threshold for reporting product risks is likely to<br />

be, in most cases, much lower.<br />

The enforcement mechanisms will be decentralised and<br />

inevitably subject to inconsistent application as between<br />

various Member States.<br />

There is less adequate protection of any confidential<br />

information supplied by manufacturers (see the section on<br />

“Information sharing” below).<br />

National authorities<br />

Under the Directive, national authorities are under an obligation to<br />

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