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19<br />
Ad rates 20<strong>16</strong><br />
ad specifications and rates:<br />
format<br />
width x height<br />
prices<br />
(4c) in €<br />
1/1 page 181 x 246 mm 3,900.–<br />
1/2 page (juniorpage) 119 x 188 mm 2,300.–<br />
1/2 page<br />
horizontal 181 x 130 mm<br />
vertical 88 x 246 mm<br />
2,100.–<br />
horizontal 181 x 86 mm<br />
1/3 page<br />
vertical 57 x 246 mm<br />
vertical 119 x 132 mm<br />
1,440.–<br />
vertical 88 x 178 mm<br />
1/4 page<br />
horizontal 181 x 65 mm<br />
vertical 88 x 130 mm<br />
1,100.–<br />
1/5 page<br />
horizontal 181 x 52 mm<br />
vertical 88 x 105 mm<br />
890.–<br />
1/6 page<br />
horizontal 181 x 43 mm<br />
horizontal 88 x 86 mm<br />
750.–<br />
horizontal 181 x 32 mm<br />
1/8 page horizontal 88 x 64 mm 580.–<br />
vertical 57 x 96 mm<br />
1/10 page<br />
horizontal 181 x 26 mm<br />
horizontal 88 x 52 mm<br />
500.–<br />
Outside cover page 210 x 210 mm 5,150.–<br />
Inside front cover page<br />
210 x 297 mm +<br />
bleed<br />
4,300.–<br />
Inside back cover page<br />
210 x 297 mm +<br />
bleed<br />
4,150.–<br />
Outside back cover page<br />
210 x 297 mm +<br />
bleed<br />
4,500.–<br />
Place next to editorial, four colour<br />
57 x 246 mm (type area)<br />
1,730.–<br />
or 74 x 297 + bleed<br />
Special ad formats on request<br />
*plus 19 % VAT.<br />
Magazine format: DIN A4 (210 mm wide x 297 mm high)<br />
Type area: 181 mm wide x 246 mm high<br />
Column width: 2 columns 88 mm each or<br />
3 columns 57 mm each<br />
Discounts: Discounts are valid for orders booked within<br />
12 months (insertion). Production fees and<br />
postage are not subjects to discounts.<br />
Frequency discount<br />
Volume discount<br />
3 Ads 5 % 2 pages 5 %<br />
6 Ads 10 % 3 pages 10 %<br />
12 Ads 15 % 6 pages 15 %<br />
Loose inserts: Up to 25 g weight each 1,000 € 370.–<br />
plus appropriate postage<br />
format max. 205 mm wide and 290 mm high<br />
Fixed inserts:<br />
(glued-in)<br />
Payment:<br />
submitted format uncut 220 x 315 mm<br />
including 3 mm bleed (above) and 2 mm (tie)<br />
2 page: € 3,750.–, 4 page: € 7,500.–<br />
14 days after date of invoice<br />
Circulation and spread analysis<br />
IVW circulation: 2nd quarter 2015:<br />
7,578 copies (overall) at a sold circulation of 6.812<br />
Geographical spread analysis<br />
Germany 4,057 copies (53,5 %)<br />
Abroad 3,521 copies (46,5 %)<br />
Total 7,578 copies (100 %)<br />
IVW II/2015