Always Moving Always Sharing Somaliland

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“I keep two phones, each with a Somtel & Telesom SIM. One is for family that I keep switched on. One I ignore after 6pm.” - Omar, Male, Newlywed BORAMA
TWO DOMINANT PLAYERS, AND THE REST There are two dominant local, Somalia and <strong>Somaliland</strong> telecommunication families and a third player (not involved in mobile money), with zero interoperability between them. TELESOM Zaad’s provider, allows simple airtime top-ups and easy mobile payments. Compatible with local remittances Amal Express and Kaah; but also with WorldRemit, a UK-based remittance service. Telesom is a sister company of Hormuud and Golis, based in the rest of Somalia. Telesom’s main shareholder is from the Hawyie clan in south Somalia. Kaafi is a Salaam Bank’s mobile banking option interlinked to the Zaad. This service is available to Telesom subscribers who have Zaad 1 . SOMTEL Somtel belongs to the Dahabshiil Group, a powerful Somali banking and remittance financial institution active internationally, started by a local entrepreneur in the 1970s and now based in Dubai. Somtel is part of the local Dahabshiil banking ecosystem, centered around remittance, banking, and recently mobile money through the recent e- Dahab service launch to compete with Telesom’s Zaad. NATIONLINK (FORMERLY STC) In <strong>Somaliland</strong>, STC is mainly recognised for offering cheaper international post-paid rates (monthly). Telesom users Telesom has, unanimously, the best coverage. A Telesom SIM is required to use Zaad. By offering interconnectivity with the rest of Somalia, Telesom attracts users with family and business across Somalia. Downsides Relationship with Daar Salaama bank less well known (compared to Somtel/Dahabshiil) Expensive domestic call rates (compared to Somtel) Advertises, but doesn’t yet offer 4G Somtel users Most smartphone and heavy data users rely on Somtel’s 4G network. Its cheaper call rates often make it attractive for teenagers and lovers. Loyalty from Dahabshiil’s employees and relatives. Downsides Coverage is not as efficient as Telesom in parts of the territory. Most Somtel users either rely on dual-SIM phones or have two phones STC users Enjoy cheaper international call rates, ideal for customers with family and relatives abroad—a common reality in Somalia. Downsides Weak customer base No data plans Limited branches & agents [1] Salaam Bank Kaafi service http://www.darasalaambank.com/index.php/services/kaafi-services B&MG - SOMALILAND MOBILE MONEY STUDIO D RADIODURANS MAY 2015 17
Page 1 and 2: Always Moving, Always Sharing Mobi
Page 3 and 4: Executive Summary A lack of interna
Page 5 and 6: SUGGESTED READING These three artic
Page 7 and 8: SOMALILAND FINANCIAL TERMS GLOSSARY
Page 9 and 10: An Experiment in Democracy In Somal
Page 11 and 12: TRADE FLOWS YEMEN, KSA CHINA / UAE
Page 13 and 14: SOMALILAND POWER STRUCTURE: TRIBAL
Page 15: STRONG COMMERCIAL FORCES Telesom do
Page 19 and 20: As a comparison… Somaliland Myanm
Page 21 and 22: IN SUMMARY: Somaliland provides a u
Page 23 and 24: FOR CONTEXT: A TYPICAL “WESTERN
Page 25 and 26: FRICTIONLESS FINANCIAL INTERDEPENDE
Page 27 and 28: The widespread use of khat can crea
Page 29 and 30: MARRIAGE - EXAMPLE OF MONEY FLOWS 1
Page 31 and 32: IN SUMMARY: Circumstance, tradition
Page 33 and 34: DUAL-CURRENCY COMPLEXITY The Somali
Page 35 and 36: EVERYDAY PRICES As an example Aroun
Page 37 and 38: SAVINGS MECHANISMS Depending on inc
Page 39 and 40: “I have a secret SIM my kids don
Page 41 and 42: WHO MAKES THE MONEY MOVE Livestock,
Page 43 and 44: ZAAD USE ACROSS VENDORS Due to the
Page 45 and 46: REPORTED VS. ACTUAL TRANSACTIONS Be
Page 47 and 48: ZAAD AND THE RURAL POPULATION Zaad
Page 49 and 50: TRANSACTIONS & CUSTOMERS OF A SMALL
Page 51 and 52: IN SUMMARY: Blurred lines between c
Page 53 and 54: HOW TO SEND MONEY There are two way
Page 55 and 56: HOW TO SEND MONEY II The recently-i
Page 57 and 58: THE LENGTH OF TRANSACTION In a high
Page 59 and 60: “Without Zaad, our lives would go
Page 61 and 62: NUMBERS & LIMITED LITERACY Literacy
Page 63 and 64: CASE STUDY: SCHOOL TEACHER Jamal, 2
Page 65 and 66: 5 What’s Missing, & What’s to C
Page 67 and 68:
SHILLING REMITTANCE TO CURB INFLATI
Page 70 and 71:
TOWARDS FINANCIAL INCLUSION By supp
Page 72 and 73:
RECOGNITION, INFRASTRUCTURE & ECONO
Page 74 and 75:
ZAAD, REDUCING BARRIERS TO FINANCIA
Page 76 and 77:
6 Methodology & Approach B&MG - SOM
Page 78:
PARTICIPANTS \ We conducted: • 35
Page 81 and 82:
F-SCALE RATING Studio D assigns a F
Page 83 and 84:
About Studio D Studio D Radiodurans
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Always Moving Always Sharing Somaliland

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