Always Moving Always Sharing Somaliland

IN SUMMARY:
A fantastically easy user interface (and infrastructure
that works well) has not just enabled a successful
platform, but also created new behaviours.
LOW BARRIER TO ENTRY
Numbers-based, so not a challenge for the semi-literate, and
easy to manage via proximate use.
THE BEST SHORT-CODE
While the old USSD menu-based system is convoluted, the new
short-code being used balances ultimate simplicity with
verification and validation to instil the user’s trust in the system
(and that their money is handled appropriately).
BEST PRACTICES FROM ACROSS THE WORLD
Have taken the best of M-Pesa and other platforms but changed
them to make them work for Somaliland. Zaad and Dahabshiil
have both created platforms, not products.
CHANGING WORKFLOWS
Businesses can have an unprecedented record of transactions;
individuals can easily look each other up.
SAPPHIRE: CONFIDENTIAL & PROPRIETARY - FOR INTERNAL USE ONLY STUDIO D RADIODURANS
DECEMBER 2014 64