Always Moving Always Sharing Somaliland

IN SUMMARY:
Circumstance, tradition and familial ties establish a
precedent for the fluidity of capital across kin.
LARGE FAMILIES & THE DIASPORA
It is still quite common for individuals to have 10-11 siblings,
and nearly as many aunts and uncles. In most families, at least
two members are diaspora either having left as a refugee in the
90s or having migrated since for economic reasons. As such, it
has become common for money to flow in from abroad and then
across cousins and relatives. Furthermore, there is financial
obligation not just to one’s family, but also to one’s sub-clan
and clan. These relationships provide prime opportunities for
money to regularly move between people and across distances
—a fantastic use case for mobile money..
URBANISATION, THE RAIN & BEING OUT OF
WORK
With limited industry, there is limited work; those who have
work, especially those who have established businesses and are
successful, are compassionate towards the members of their
family who struggle to make ends meet. Furthermore, those
who are still beholden to the rain (nearly all of the rural
population and pastoralists) are also often reliant on their more
successful, often urbanised relatives.
SAPPHIRE: CONFIDENTIAL & PROPRIETARY - FOR INTERNAL USE ONLY STUDIO D RADIODURANS
DECEMBER 2014 31