Always Moving Always Sharing Somaliland

REPORTED VS. ACTUAL TRANSACTIONS
Because of the high volume of personal Zaad accounts being used for
business transactions and informal Zaad agents, we believe actual usage
to be quite different from the data reported through Zaad’s systems.
Reported Zaad Transactions
The numbers as reported by the Zaad system
(graciously supplied to us via Zaad’s general
manager) indicate that the bulk of
transactions are P2P money transfers. In this
data, payment transactions are those from a
merchant to a personal account (and vice
versa), and financial transactions are cash in/
out done via a formal Zaad agent (with a
registered number).
39% PAYMENT (B2P) 59% TRANSFER (P2P)
2% FINANCIAL
(CASH IN/OUT)
Estimated actual transactions
In contrast, based anecdotally on our
experience in-field, Studio D believes that the
reality is people are using personal accounts
quite often for business transactions. We also
believe that informal cash in/out is
happening both via informal Zaad agents and
through casual exchanges between friends
and relatives.
60% PAYMENT (B2P) 30% TRANSFER (P2P)
10% FINANCIAL
(CASH IN/OUT)
This phenomenon may account for the relatively high
volume of transactions compared to other markets.
B&MG - SOMALILAND MOBILE MONEY STUDIO D RADIODURANS
MAY 2015 45