TRAVELLIVE 3-2016
Getting up as the first rays of sun enter my room, I can feel in the air that the days of bitter cold and damp have passed and that days of warmth and sunshine are upon us. Good weather is a lucky sign for my upcoming journeys with friends. In this century of technology and high-speed connections, you can travel around the world with the click of a mouse. All the data you could ever want to form an itinerary, from the cuisine to the cultural development of the land, are on your screen immediately upon typing a few characters into the search box. But how long will this stay with you? The things you have just seen, the dreamlands of your fantasies, all fade away someday. Few things in life are more inevitable.
Getting up as the first rays of sun enter my room, I can feel in the air that the days of bitter cold and damp have passed and that days of warmth and sunshine are upon us. Good weather is a lucky sign for my upcoming journeys with friends.
In this century of technology and high-speed connections, you can travel around the world with the click of a mouse. All the data you could ever want to form an itinerary, from the cuisine to the cultural development of the land, are on your screen immediately upon typing a few characters into the search box. But how long will this stay with you? The things you have just seen, the dreamlands of your fantasies, all fade away someday. Few things in life are more inevitable.
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CHANGE VIETNAM<br />
(THE CENTER OF HANDS-ON ACTION AND NETWORKING FOR GROWTH AND ENVIRONMENT)<br />
<strong>TRAVELLIVE</strong>: Could you please tell<br />
us about the roles of CHANGE’s<br />
ambassadors in this campaign?<br />
-- The ambassadors are famous<br />
people with extensive influence in<br />
society. During the campaign, they<br />
represented our organizations by<br />
appearing in the media with partnering<br />
TV stations as well as press and<br />
advertising agencies. They, together<br />
with CHANGE, produce and deliver<br />
public service announcements (PSA)<br />
and print ads to call for people’s<br />
attention, especially their fans, to bring<br />
an end to the evils of trading rhino<br />
horns.<br />
<strong>TRAVELLIVE</strong>: What is Vietnam’s<br />
position on the horn trade? How has<br />
the demand for horns reduced after the<br />
campaign?<br />
-- According to the Illegal Trade<br />
In Ivory And Rhino Horn Report<br />
published by TRAFFIC in 2014,<br />
Vietnam ranks No.1 in rhino horn<br />
consumption! But now with state<br />
support, several NGOs have put<br />
forth enormous effort into various<br />
campaigns; therefore, the number<br />
of Vietnamese people consuming<br />
rhino horns has decreased by 38%.<br />
After one year, the number of people<br />
believing in rhino horns’ benefits has<br />
fallen by 25.4% according to a survey<br />
conducted by the Convention on<br />
International Trade in Endangered<br />
Species of Wild Fauna and Flora<br />
(CITIES) Vietnam and Human Society<br />
International (HSI).<br />
1,000 people from 6 cities (Hanoi,<br />
HCMC, Danang, Hai Phong, Nha<br />
Trang, and Can Tho) participated<br />
in this survey. It can obviously be<br />
seen that the rhino horn demand in<br />
Vietnam has dramatically decreased<br />
since the campaign started in last<br />
August.<br />
<strong>TRAVELLIVE</strong>: What are CHANGE’s<br />
next events and campaigns to protect<br />
rhinos?<br />
-- After next year, the last year for<br />
the campaign, “Stop using rhino horns<br />
in Vietnam”, CHANGE will continue<br />
with the project by enhancing our<br />
social media power to disseminate the<br />
message to the public, particularly to<br />
businessmen and Buddhists.<br />
CHANGE has also expanded its<br />
outreach channels, and focused<br />
more on bulletin boards at airports<br />
where the target audiences often<br />
visit. We are calling for more support<br />
from leading experts in the field of<br />
health such as doctors. Moreover,<br />
we will keep inviting and welcoming<br />
international stars to work as our<br />
ambassadors in Vietnam. We are<br />
preparing a big event with about 2000<br />
participants at the end of this year<br />
to summarize the campaign’s results<br />
after 3 years of implementation.<br />
132<br />
<strong>TRAVELLIVE</strong>
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