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Phone, you just highlight the text you<br />

want to send, click the cell phone icon,<br />

type the phone number in the To field,<br />

choose your phone’s carrier from the<br />

Carrier drop-down menu, and click<br />

the Send Message button.<br />

Because text messages are short,<br />

you will not use <strong>Google</strong> Send To<br />

Phone to send lengthy news articles or<br />

similar items. Instead, this tool is most<br />

useful for sending phone numbers,<br />

addresses, movie times, and other information<br />

you might look up online.<br />

Finally, you can use <strong>Google</strong> Suggest<br />

with Firefox. You can learn more about<br />

<strong>Google</strong> Suggest later in this article. Of<br />

the three Firefox extensions, <strong>Google</strong><br />

Suggest is the only one that does not<br />

require you to download and install<br />

software. To use the Firefox <strong>Google</strong><br />

Toolbar or <strong>Google</strong> Send To Phone,<br />

downloadable utilities are required.<br />

You can add items such as bookmarks<br />

to favorite sites, movie listings, news<br />

headlines, and even RSS (Really Simple<br />

Syndication) or Atom feeds to your<br />

personalized home page.<br />

Personalized Search (www.google<br />

.com/psearch). This is another <strong>Google</strong><br />

Labs tool that gives you access to more<br />

personalized content and requires you<br />

to have a <strong>Google</strong> Account. If you sign<br />

up for <strong>Google</strong>’s Personalized Search,<br />

<strong>Google</strong> will retain records of your previous<br />

searches. As it learns more about<br />

the types of searches you run, it will<br />

adjust the results of future searches<br />

accordingly. For instance, if you frequently<br />

run searches related to horses,<br />

Personalized Search should return<br />

A LL A BOUT G OOGLE<br />

more horse-related results and fewer<br />

Ford-related results than the average<br />

user would get. Your search results<br />

should get more accurate the longer<br />

you use Personalized Search.<br />

Now let’s say that one day you do<br />

want to search for sites about Ford<br />

Mustangs, but you’re getting too many<br />

results about horses. Simply click Turn<br />

OFF Personalized Search For These<br />

Results from the page of search results.<br />

If you don’t see that link at the top of<br />

the page, you know that your personalized<br />

results didn’t differ from what<br />

any other user would see.<br />

<strong>Google</strong> Video (video.google.com).<br />

<strong>Google</strong> Video is similar to <strong>Google</strong><br />

Images, except that it searches for video<br />

content rather than still images. You<br />

can search only for videos that you can<br />

play on your computer by selecting the<br />

Playable Video radio button, or you<br />

can select the All Video radio button to<br />

search for all video, including television<br />

content that is not online.<br />

If you choose All Video, you will<br />

see thumbnail images of still shots<br />

from television shows and a brief description.<br />

If you click the thumbnail,<br />

you will see larger still images from<br />

that episode, as well as excerpts of the<br />

script taken from closed captioning.<br />

On the left side of the page, <strong>Google</strong><br />

Video may also show air times for the<br />

program under About This Show.<br />

You may need to click Edit Location<br />

to enter your ZIP code. <strong>Google</strong> Video<br />

is a very new tool, and we found that<br />

we couldn’t get any listings for our<br />

ZIP code, so the usefulness of this feature<br />

depends on your geographic location<br />

and the participation of your<br />

local TV stations.<br />

In addition to results from TV<br />

broadcasts, you will also see online<br />

videos that you can play. If you can<br />

play a video, a play icon will appear<br />

next to the video’s title. To play these<br />

videos, you will need to download and<br />

install the <strong>Google</strong> Video Viewer (video<br />

.google.com/video_download.html).<br />

<strong>Google</strong> Web Accelerator (webaccel<br />

erator.google.com). <strong>Google</strong> Web Accelerator<br />

is another tool that requires a<br />

download. Once you install the <strong>Google</strong><br />

Web Accelerator, if you have a broadband<br />

connection, your pages should<br />

load faster. <strong>Google</strong> accomplishes this by<br />

dedicating specific servers to handling<br />

<strong>Google</strong> Web Accelerator traffic, storing<br />

copies of or prefetching pages you visit<br />

often, letting your system download<br />

<strong>Google</strong> Video is a new tool that lets you<br />

search for playable videos and TV listings.<br />

only changes to a Web page rather than<br />

the entire content, and compressing<br />

data. <strong>Google</strong> Web Accelerator has a<br />

counter that shows you how much time<br />

you’ve saved by using it.<br />

We were not able to try out <strong>Google</strong>’s<br />

Web Accelerator because the project<br />

had already reached its maximum capacity.<br />

A message on the project’s page<br />

indicated that <strong>Google</strong> planned to increase<br />

the number of users that its<br />

Web Accelerator can support.<br />

My Search History (www.google<br />

.com/searchhistory). If you choose to<br />

activate this tool, which recently became<br />

part of <strong>Google</strong>’s Personalized<br />

Search, you can access records of your<br />

previous searches. This could be useful<br />

if you are conducting academic research,<br />

looking for genealogy records<br />

online, or doing other long-term work<br />

in which you might want to see which<br />

searches you’ve already done. Once<br />

you activate My Search History, you<br />

can view past searches by signing into<br />

your <strong>Google</strong> Account and clicking<br />

Search History. If you want <strong>Google</strong> not<br />

to store some searches, click Search<br />

History and Pause. To begin storing<br />

search data again, click Search History<br />

and Resume.<br />

Reference Series / Guide To Using <strong>Google</strong> 19

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