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Guide To Using TABLE OF CONTENTS<br />
REFERENCE SERIES VOL. 9 ISS. 5<br />
<strong>Google</strong> and the <strong>Google</strong> logo are either registered trademarks or<br />
trademarks of <strong>Google</strong> Inc. in the United States and/or other countries.<br />
The Reference Series: Guide To Using <strong>Google</strong> is not published<br />
in conjunction with <strong>Google</strong> and it has not been endorsed or<br />
sponsored by <strong>Google</strong>. The use of the <strong>Google</strong> trademark in this<br />
publication does not represent participation in, or endorsement of,<br />
this publication by <strong>Google</strong>.<br />
<strong>Google</strong> (www.google.com) is one of the Web’s great<br />
success stories. According to Media Metrix data<br />
released in July, the company’s search engine handles<br />
36.5% of all Web searches, and at press time <strong>Google</strong> Inc. boasted<br />
just over $82 billion in market capitalization. All this from<br />
two guys applying clever programming and some fairly novel<br />
ideas about business to solving what would become one of the<br />
great challenges of the Internet age: How can I get the information<br />
I’m looking for quickly online? But as compelling and<br />
popular as <strong>Google</strong>’s search technology is, it’s just the beginning<br />
of what this dynamic company has to offer. This issue is packed<br />
with information on <strong>Google</strong> services and tools you can use,<br />
mostly without charge, to do more online than you ever<br />
thought possible starting from a single site.<br />
All About <strong>Google</strong><br />
4 Organizing The World’s Information<br />
How <strong>Google</strong> Became The “Word” On Everyone’s Lips<br />
9 Find The Digital Needle<br />
<strong>Google</strong> Helps You Take On That Haystack<br />
13 The Way Of <strong>Google</strong><br />
It’s More Complicated Than You May Realize<br />
17 Test Drive These Tools<br />
The Newest Ideas Are At <strong>Google</strong> Labs<br />
22 Privacy Please<br />
<strong>Google</strong>’s Privacy Policy Serves & Protects<br />
23 How’d They Do That?<br />
<strong>Google</strong>’s Simple Interface Masks<br />
A Powerful Search Engine<br />
The Search<br />
26 Gateway To The Web<br />
How <strong>Google</strong> Can Help You Find What You Need<br />
30 Helpful Hints<br />
<strong>Google</strong> Suggest Streamlines Your Search Time<br />
31 One In A Billion<br />
Advanced Search Options Help You<br />
Find What You’re Looking For<br />
35 Image Search Elements<br />
<strong>Google</strong>’s Not Just For Text Anymore<br />
38 Read All About It<br />
<strong>Google</strong> Offers Personalized News<br />
42 It’s Not Cheap, It’s Froogle<br />
Your One-Stop Online Shop<br />
For Finding The Best Deals<br />
46 In The Neighborhood<br />
<strong>Google</strong> Local Helps You Find Everything<br />
From Pizza Places To Pet Stores<br />
49 <strong>Google</strong> Answers<br />
Call On A Professional For Your Toughest Questions<br />
52 The Ultimate Card Catalog<br />
<strong>Google</strong> Print Is A Digital Bookshelf<br />
55 Are We There Yet?<br />
<strong>Google</strong> Maps Revolutionizes Online Mapping<br />
59 Smart Searches<br />
<strong>Google</strong> Scholar Pinpoints Scholarly Research<br />
61 Boutique Searches<br />
Specialty Search Engines Help You Narrow Your Search
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