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are not highlighted in the search results.<br />

If a discarded word is important<br />

to your search, place a plus (+) immediately<br />

before it.<br />

In some instances, <strong>Google</strong> will suggest<br />

alternative search terms. This is<br />

most often used to correct spelling. If<br />

you search for Micosoft, for instance,<br />

<strong>Google</strong> will ask “Did you mean:<br />

Microsoft.” Click the link to search<br />

using <strong>Google</strong>’s suggestion. In some<br />

instances, <strong>Google</strong> may suggest an alternative<br />

even if all the words are<br />

spelled correctly. For instance, if you<br />

search using our John York example<br />

above, <strong>Google</strong> will ask if you meant<br />

John York Gained 49ers rather than<br />

John York Ruined 49ers.<br />

Set Your Preferences<br />

T HE S EARCH<br />

Finally, <strong>Google</strong>’s stemming<br />

technology automatically<br />

includes results that<br />

contain a different form of<br />

a search term. For instance,<br />

singular forms of a<br />

word aren’t omitted if you search<br />

using a word’s plural form.<br />

Better Searching<br />

When you visit <strong>Google</strong>, you have the option of setting<br />

personal preferences. Because these preferences can<br />

help you find more relevant information, we recommend<br />

taking a few minutes to set these options.<br />

Start by clicking the Preferences link that always appears<br />

to the right of the search field. Here you can select a language<br />

from the Interface Language drop-down list box. This option<br />

affects the <strong>Google</strong> interface only and doesn’t affect search results.<br />

The next section, Search Language, does affects your results.<br />

If you select the Search Only For Pages Written In These<br />

Language(s) option, <strong>Google</strong> will not display Web pages<br />

written in a language you haven’t selected.<br />

In the SafeSearch Filtering section, you can set restrictions<br />

on the types of results <strong>Google</strong> returns. By default, this option is<br />

set to Use Moderate Filtering. At this setting, <strong>Google</strong> removes<br />

explicit images from <strong>Google</strong> Images searches, but it will not<br />

block explicit contents from other types of searches. If you<br />

want to block all explicit content, set the filter to Use Strict<br />

Clicking Similar Pages lists<br />

Web sites similar to a<br />

particular result. This is a<br />

handy way to find other<br />

Web sites you may be<br />

interested in.<br />

Now that we know a little about<br />

how <strong>Google</strong>’s Web search operates, we<br />

can focus on finding the best possible<br />

search terms. Obviously, given the<br />

amount of information on the Web,<br />

the more precise you can be the better.<br />

Use multiple terms to narrow your<br />

search and try to pick unique terms<br />

relevant to your search string. If you’re<br />

looking for information about a truck,<br />

don’t just search for Dodge. Include<br />

the make, model, year, and even the<br />

color, if that’s important to you.<br />

There are a number of basic tricks<br />

you can use to narrow a search if you<br />

need to. Placing multiple words in<br />

quotes tells <strong>Google</strong> to search for an<br />

exact phrase. This can be especially<br />

handy when looking for information<br />

about a specific error message. You<br />

can also use the minus sign (-) immediately<br />

proceeding a term to remove<br />

any results containing the<br />

term. For instance, if you’re using<br />

the search string Dodge but aren’t<br />

interested in trucks, search for<br />

Dodge -Trucks. We’ll cover more advanced<br />

search strategies in “One In A<br />

Billion” on page 31.<br />

Know-It-All<br />

As we said earlier, the most important<br />

thing <strong>Google</strong> offers is its search<br />

feature. As you become more comfortable<br />

using <strong>Google</strong>, you’ll realize<br />

just how much knowledge it puts<br />

within a few quick clicks. So the next<br />

time you find yourself wondering<br />

what string theory is all about, forget<br />

about hitting the local library. The<br />

answers are just a search away. RS<br />

BY CHAD DENTON<br />

Filtering. Of course, if you prefer, you can turn filtering off<br />

completely by selecting Do Not Filter My Search Results. As<br />

<strong>Google</strong> points out, no filter is 100% effective, but its SafeSearch<br />

Filter can help dramatically reduce explicit content.<br />

To adjust the number of results displayed per page, select<br />

10, 20, 30, 50, or 100 from the drop-down list.<br />

Increasing the number of results per page, however, may<br />

slow down the time it takes the page to download if you<br />

have a dial-up connection. By default, <strong>Google</strong> displays 10<br />

results per page.<br />

Finally, by checking the Open Search Results In A New<br />

Browser Window checkbox, Web pages will open in a new<br />

browser window any time you click a result. When you’re done<br />

setting your preferences, click the Save Preferences button.<br />

<strong>Google</strong> should confirm that it’s saved your preferences.<br />

Remember that your preferences are stored on a cookie.<br />

That means if you clean out your cookies or visit <strong>Google</strong> from<br />

another computer, your stored preferences will be gone. ❙<br />

Reference Series / Guide To Using <strong>Google</strong> 29

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