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Focus on <strong>Ambulance</strong> Innovation<br />

“Watson,<br />

I presume?”<br />

<strong>Ambulance</strong><br />

Care<br />

After the<br />

Fourth<br />

Industrial<br />

Revolution<br />

By Jaap Hatenboer,<br />

Strategy & Innovation Manager,<br />

UMCG <strong>Ambulance</strong>zorg,<br />

Netherlands<br />

The quote: “I know of no way of judging of the future but by the past” is from Patrick Henry. Patrick was<br />

an American attorney, planter and politician who became known as an orator during the movement for<br />

independence in Virginia in the 1770s. I suppose he meant that we are walking backwards into the future.<br />

We judge new developments using our past experiences.<br />

The title of this article is just an<br />

illustration of this fact. Interpreting<br />

the title completely depends on your<br />

past experiences. You might be a<br />

Harry Potter or a Sherlock Holmes<br />

fan. You might like expeditions to the<br />

heart of Africa. But even if you are<br />

a Sherlock Holmes fan, it matters<br />

which version you prefer or which<br />

version you recently watched. Is it<br />

Doctor John Watson or Doctor Joan<br />

Watson, is this about London or New<br />

York?... and the list goes on if you are<br />

also interested in the actors; or you<br />

might be interested in other issues<br />

and for you there is only one Watson<br />

and his first name is Paul.<br />

The simple fact is that we struggle with the<br />

future and we judge the present based on<br />

past experience combined with our age<br />

group, job, hobbies etc. Adding three letters<br />

the title becomes “IBM Watson, I presume”.<br />

Just adding IBM makes all the difference.<br />

Only then most of us would understand<br />

that this article might be about the IBM<br />

Analytics. Well it isn’t and it is.<br />

This article is an attempt to understand<br />

the relevance of the fourth industrial<br />

revolution for ambulance care. This<br />

revolution is sending some very unsettling<br />

shockwaves through society. For those<br />

who have missed it, the fourth industrial<br />

revolution is a collective term embracing<br />

a number of automation, data exchange<br />

and manufacturing technologies (https://<br />

en.wikipedia.org/wiki/Industry_4.0 ). So this<br />

is about Google, Apple, Tesla, Olaeris, Uber,<br />

Facebook, EdX, PrecisionHawk, DNV ReVolt,<br />

Precision agriculture and the list goes on<br />

and on. The fourth revolution might be on<br />

a collision course with our present way of<br />

working.<br />

Trekkies will probably remember “We are<br />

the Borg, resistance is futile, you will be<br />

assimilated.” Maybe this is the right moment<br />

to get used to this version “The fourth<br />

industrial revolution has arrived, resistance<br />

is …” Well you already know the rest. So<br />

how might this impact on ambulance care,<br />

will it actually be the end of ambulance care<br />

as we know it? Here are some initial ideas<br />

about how it might work out.<br />

Anyone who follows the car industry knows<br />

that Tesla launched some really disturbing<br />

new functionalities. You need to understand<br />

that Tesla vehicles have a lot in common<br />

with iPads and get new functionalities by<br />

software updates. The 7 series updates<br />

introduced some useful functionalities that<br />

point at the fact that vehicles increasingly<br />

will become (semi) autonomous and<br />

interconnected.<br />

Picture left:<br />

https://commons.wikimedia.org/wiki/<br />

File:Industry_4.0.png<br />

Spring 2016 | <strong>Ambulance</strong>today<br />

79 3

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