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Focus on <strong>Ambulance</strong> Innovation<br />
“Watson,<br />
I presume?”<br />
<strong>Ambulance</strong><br />
Care<br />
After the<br />
Fourth<br />
Industrial<br />
Revolution<br />
By Jaap Hatenboer,<br />
Strategy & Innovation Manager,<br />
UMCG <strong>Ambulance</strong>zorg,<br />
Netherlands<br />
The quote: “I know of no way of judging of the future but by the past” is from Patrick Henry. Patrick was<br />
an American attorney, planter and politician who became known as an orator during the movement for<br />
independence in Virginia in the 1770s. I suppose he meant that we are walking backwards into the future.<br />
We judge new developments using our past experiences.<br />
The title of this article is just an<br />
illustration of this fact. Interpreting<br />
the title completely depends on your<br />
past experiences. You might be a<br />
Harry Potter or a Sherlock Holmes<br />
fan. You might like expeditions to the<br />
heart of Africa. But even if you are<br />
a Sherlock Holmes fan, it matters<br />
which version you prefer or which<br />
version you recently watched. Is it<br />
Doctor John Watson or Doctor Joan<br />
Watson, is this about London or New<br />
York?... and the list goes on if you are<br />
also interested in the actors; or you<br />
might be interested in other issues<br />
and for you there is only one Watson<br />
and his first name is Paul.<br />
The simple fact is that we struggle with the<br />
future and we judge the present based on<br />
past experience combined with our age<br />
group, job, hobbies etc. Adding three letters<br />
the title becomes “IBM Watson, I presume”.<br />
Just adding IBM makes all the difference.<br />
Only then most of us would understand<br />
that this article might be about the IBM<br />
Analytics. Well it isn’t and it is.<br />
This article is an attempt to understand<br />
the relevance of the fourth industrial<br />
revolution for ambulance care. This<br />
revolution is sending some very unsettling<br />
shockwaves through society. For those<br />
who have missed it, the fourth industrial<br />
revolution is a collective term embracing<br />
a number of automation, data exchange<br />
and manufacturing technologies (https://<br />
en.wikipedia.org/wiki/Industry_4.0 ). So this<br />
is about Google, Apple, Tesla, Olaeris, Uber,<br />
Facebook, EdX, PrecisionHawk, DNV ReVolt,<br />
Precision agriculture and the list goes on<br />
and on. The fourth revolution might be on<br />
a collision course with our present way of<br />
working.<br />
Trekkies will probably remember “We are<br />
the Borg, resistance is futile, you will be<br />
assimilated.” Maybe this is the right moment<br />
to get used to this version “The fourth<br />
industrial revolution has arrived, resistance<br />
is …” Well you already know the rest. So<br />
how might this impact on ambulance care,<br />
will it actually be the end of ambulance care<br />
as we know it? Here are some initial ideas<br />
about how it might work out.<br />
Anyone who follows the car industry knows<br />
that Tesla launched some really disturbing<br />
new functionalities. You need to understand<br />
that Tesla vehicles have a lot in common<br />
with iPads and get new functionalities by<br />
software updates. The 7 series updates<br />
introduced some useful functionalities that<br />
point at the fact that vehicles increasingly<br />
will become (semi) autonomous and<br />
interconnected.<br />
Picture left:<br />
https://commons.wikimedia.org/wiki/<br />
File:Industry_4.0.png<br />
Spring 2016 | <strong>Ambulance</strong>today<br />
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